small business | Street Fight - Part 7

What Bad News Means for the Future of Daily Deals

Alex Salkever

What Bad News Means for the Future of Daily Deals

The fact that sending a mass email to lots of random people advertising a random business may damage said business’ reputation is not entirely surprising. But this news really speaks to group buying 1.0, not where the industry is going. And that future will be far more interesting with differentiated, personalized, time-specific and behavior inducing offers…

Case Study: Ads on Hyperlocal Blogs Reach Local Customers

Stephanie Miles

Case Study: Ads on Hyperlocal Blogs Reach Local Customers

As the owner of Urban Ashes, a home furnishings company in Michigan that uses salvaged wood from local yards, parks and urban areas, Paul Hickman believes strongly in supporting local businesses and causes. This carries over to the way he markets his business: Hickman regularly advertises on hyperlocal news sites like The Ann Arbor Chronicle to connect with residents who are well-educated and want to support local enterprises like his.