Courting SMBs, Facebook Integrates Its Ad Platform With Wix Email Marketing

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Facebook and Wix announced a new integration this morning that will allow businesses using Wix’s email marketing app to creating a Facebook ad within the platform, automatically taking the email’s content and images and translating them into Facebook’s format.

Panel: Different Kinds of SMBs Require Different Kinds of Marketing

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At a panel discussion hosted by CoInvent last week in New York, SMB experts talked about a range of topics, including social media marketing, SEO strategy, and the importance of paying attention to online reviews.

Why All SMBs Need an Ecommerce Strategy

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While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

ShopKeep Working to Reduce SMBs’ Vulnerability to Credit Card Hacks

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What can be done to protect both small businesses and their customers’ credit card information from hackers? We caught up with Norm Merritt, president and CEO of ShopKeep to talk about how software and cloud-based solutions protect local businesses.

Square Launches Payroll, Expanding Suite of Services for Small Businesses

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As part of its push to become a comprehensive platform for small businesses, Square has launched a new payroll management service. The product is targeted particularly at SMBs that pay employees on an hourly basis, but it can also be used for those that have salaried staff.

INFOGRAPHIC: A Quick, Deep Dive Into Local Pharmacies

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Here’s a view of the U.S. pharmacy industry – not the drug makers but the local distribution networks made up of thousands of retail pharmacies. These pharmacies help drive the nearly $260B in “Drug Store Revenue.”

On Building Local Products With Merchants in Mind

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In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base…

What Questions Do You Have About the State of Local Marketing?

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Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…

Case Study: Salvage Yard Appeals to Do-It-Yourself-ers with Mobile App

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In addition to social media channels like Facebook and YouTube — where Padilla shares how-to videos and articles that might be helpful to his customers — Victory also upgraded its website to offer instant online quotes and inventory lookup information…

5 Cloud POS Alternatives to Windows XP for SMBs

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Cloud-based POS systems are growing in popularity among all businesses, and particularly those in the SMB category. We’ve put together a list of five cloud POS solutions for SMBs that can no longer rely on Windows XP, complete with information about what makes each option unique…

Report: Local Merchants Embrace Digital, but Need Plenty of Help

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In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

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You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

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At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds…

What 500 Local Merchants Want: It’s All in Our Latest Report

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We’re thrilled to release the third edition of Street Fight’s “The Local Merchant Report” — a 70-page, 500-merchant study featuring dozens of charts, rich data, case studies, market analysis, and even pitch strategies…

What the Rise of Slack and HipChat Mean for Small Business

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On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…

5 Remote Store Management Tools for Merchants

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Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…

6 Market Research Strategies for Hyperlocal Startups

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Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…

5 Analytics Platforms That Can Help Brands Understand Mobile Advertising

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Mobile advertising analytics platforms are helping brands and agencies make better sense of the streams of data flowing in from their hyperlocal campaigns. More than half of marketing executives surveyed by Forbes Insights said they’re already using analytics to measure marketing campaign returns, and more than seven-in-10 expect to increase their reliance on data analytics […]

Why Brands and SMBs Need Each Other for Success in Local

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Product brands commit more than $22 billion in online co-op advertising funds each year, but local businesses leave approximately $1 billion of these funds untouched. That’s a lot of money. The revenue brands stand to earn by introducing local businesses to the digital age is remarkable…

6 Tools Restaurants Can Use to Offer Mobile Ordering

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Not only is mobile ordering something that customers are demanding, but it’s also something that can help restaurants improve operational efficiencies and boost marketing ROI. Here are six technology platforms that enable restaurants to accept mobile orders…