small business | Street Fight - Part 3

Report: Local Merchants Embrace Digital, but Need Plenty of Help

David Card

Report: Local Merchants Embrace Digital, but Need Plenty of Help

In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

6 Market Research Strategies for Hyperlocal Startups

Stephanie Miles

6 Market Research Strategies for Hyperlocal Startups

Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…