Skyhook Wireless | Street Fight

Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery

The Editors

Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFivestars Raises $26m to Build Up its Digital Loyalty Program (GigaOm)… Postal Service Seeks to Extend Grocery Deliveries (Wall Street Journal)… The Newsonomics of Auctioning Off Digital First’s Newspapers (Nieman Journalism Lab)…

Relevant Content or Privacy? Choose Both

Skyhook Wireless

Relevant Content or Privacy? Choose Both

The challenge many publishers face is how to increase ad inventory value through personalized ads without exposing sensitive, personally identifiable data and violating user privacy. There are 3 main ways that publishers can extend their access to sharable, ad-request-friendly user data, but only one of them provides both consumer privacy and the ability to increase ad inventory value…

5 Analytics Platforms For Better Hyperlocal Ad Targeting

Stephanie Miles

5 Analytics Platforms For Better Hyperlocal Ad Targeting

Location analytics platforms can be just as useful for developers and publishers as they are for major brands and agencies. In fact, these platforms can be a useful tool for just about anyone who’s looking to gather more inside data about their audience or the audiences they’re trying to reach through mobile ads. Here are five location analytics platforms that brands, marketers, and developers can use to learn more about their target consumers…