LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Netclearance, Marriott’s #Mgravityroom, Under Armour, Sears + Uber, Google Trips, Sito Mobile + Blue Bite, and Verizon buys Sensity.
How Packaged Goods Companies Use Location to Market on Mobile
The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…
