SIM Partners | Street Fight

Google Elevates Local Marketing to Prime Time

Jon Schepke

Google Elevates Local Marketing to Prime Time

Many industry watchers and practitioners correctly perceived the GMB API as a sign of how important it is for businesses to manage their location data properly. But the progression of the API represents something even bigger: empowering businesses to elevate and measure the value of local search marketing.

Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

Joseph Zappa

Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…

Three Ways Location Marketing Is Changing in 2017

Jon Schepke

Three Ways Location Marketing Is Changing in 2017

People are searching differently. They’re using emoji, voice commands, and social media to find what they want on demand through a variety of channels and devices. As a result, businesses need to be more nimble and imaginative in the way they convert online searches into offline sales.

Why Brands Need to Master Prompted Search

Gib Olander

Why Brands Need to Master Prompted Search

When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby.

LBMA Podcast: Pinterest Adds Location to Every Place Pin, Niantic Labs Raises $20M

Asif Khan

LBMA Podcast: Pinterest Adds Location to Every Place Pin, Niantic Labs Raises $20M

On the show: Pinterest Place Pins to add automatic location data; Niantic Labs raises $20 million from Google, Pokémon, and Nintendo; Australia’s Westfield malls and CommBank team up for beacon play; Drinkeasy SMS craft spirits delivery service; Onomichi map provides “cat’s-eye view;” MoveLoot does the heavy lifting; RetailNext acquires Pikato. Plus, news from Shoe Carnival and SIM Partners; Tostitos Canada; and Gimbal and Phigital.

The Price of Free Listings

Andrew Shotland

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

Local Visionary Award Winners Announced

Noah Elkin

Local Visionary Award Winners Announced

The 2015 Street Fight Summit in New York saw the presentation of the first annual Local Visionary Awards, an eight-category competition designed to honor the very best campaigns, companies, ideas, and individuals in local marketing and commerce. The Innovator of the Year award went to Yext CEO Howard Lerman.

Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy

The Editors

Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… These New Facebook Ads Come With a Call Button to Ring Up Businesses (AdWeek)… Macy’s Embraces a ‘Digical’ World (AdAge)… Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand (Blumenthals)…

How Enterprise Brands Can Localize Social to Boost Relevance and Exposure

Tara Thomas

How Enterprise Brands Can Localize Social to Boost Relevance and Exposure

By now, enterprise multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local leads. But following the lead of savvy marketers, it’s time they go further and create unique localized strategies specifically for social media. Here are a few of the most successful strategies…