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Is Online Sports Video Content an Ideal Draw for Local Ads?

Rich Routman

Is Online Sports Video Content an Ideal Draw for Local Ads?

Local has long been regarded as the sleeping giant of digital advertising; a sector seemingly waiting for someone else to develop the ideal solution to help advertisers capitalize on its massive potential. In recent years, the broader media conversations have moved toward mobile and social — yet video has been proven to have the most upside for both local consumers and brand marketers…