signpost | Street Fight

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

April Nowicki

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.

Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions

Stephanie Miles

Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions

“We cannot afford for a campaign to be ineffective, which to us means that we need every campaign to bring in enough money to at least pay for itself,” says My Amazing Maid owner Royce Ard . “Almost all of our marketing expenses are for acquisition-type campaigns to attract new customers.”

Street Fight Daily: Signpost Brings AI-Driven Ads to Facebook, Snap to File Publicly for IPO This Week

Joseph Zappa

Street Fight Daily: Signpost Brings AI-Driven Ads to Facebook, Snap to File Publicly for IPO This Week

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Signpost Integrates AI Tech with Facebook for More Effective Advertising… Snap Plans to File Publicly for Its Much-Awaited IPO This Week… How Automakers Are Cashing in on Connected Cars…

Street Culture: Signpost on Being a Scrappy Startup

April Nowicki

Street Culture: Signpost on Being a Scrappy Startup

When you’re fast-growing startup company, the most important thing is hiring the right people. That means people who can do the job, and also, in some cases, people who are willing to build desks, said Justin Donnarumma, director of sales at Signpost, a marketing automation technology company that launched in 2010. “That’s the kind of scrappiness we look for in new hires.”

Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model

The Editors

Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Searches Surpass Desktop Searches at Google (TechCrunch)… Video Ads Could Become Twitter’s Biggest Cash Cow Yet (The Next Web)… DuckDuckGo CEO Calls out Google and Says It’s a ‘Myth You Need to Track People to Make Money’ (Business Insider)…

Street Culture: HR Strategies for Startups

April Nowicki

Street Culture: HR Strategies for Startups

Hiring isn’t rocket science. It’s pretty simple to create basic procedures that turn hiring into a standard company practice. But it does takes time and concerted effort. For Cat Hernandez, talent partner at investment firm Primary Venture Partners, it starts with making sure that everyone in the company is closely aligned with whatever the company is trying to achieve.

The Rise of Marketing Automation in Local’s Next Act

Noah Davis

The Rise of Marketing Automation in Local’s Next Act

Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend…

Signpost Adds Payment Integration as Small Business CRM Market Grows

Steven Jacobs

Signpost Adds Payment Integration as Small Business CRM Market Grows

Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…

Street Fight Hosted Three Events in 2013 — Here’s What to Remember

Steven Jacobs

Street Fight Hosted Three Events in 2013 — Here’s What to Remember

Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…

Street Fight Daily: Intuit Launches App Store, Signpost Raises $10 M

The Editors

Street Fight Daily: Intuit Launches App Store, Signpost Raises $10 M

A roundup of today’s big stories in hyperlocal content, commerce, and technologyIntuit Launches An App Store For Business Owners To Find Software (TheNextWeb)… Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses (VentureBeat)… Amazon Expanding Its Own Private Label Offering to Supermarket Goods (AllThingsD)…