Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.
“What happens a lot of times in corporations is you find that decisions are made that can’t be questioned,” says CEO Shekar Ramen. “We don’t have any of that and we want to maintain the flat nature of our company as much as possible.”
