ShoperAdvisor | Street Fight

6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

Stephanie Miles

6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

More retailers are attempting to utilize the data breadcrumbs that shoppers leave behind when they use mobile devices in and around physical stores. Mobile shopping companion apps that add contextual intelligence layers — and target consumers in the moments when they’re most persuadable — are catching on among national retailers.