SharkNinja | Street Fight

Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

Joao-Pierre Ruth

Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.