#SFSNYC | Street Fight - Part 2

Why Partnerships Are Key to the Future of Local

Noah Davis

Why Partnerships Are Key to the Future of Local

The future of local lies in partnerships. That was the topic of a wide-ranging discussion between Ohad Tzur, North America Lead for Google’s Wildfire partnership program, Delivery.com CEO Jed Kleckner, and Leaf CEO Aron Schwarzkopf, during a panel at Street Fight Summit on Friday morning…

Mobile Payments Startup Flint Raises $6 Million in Series B Round

Steven Jacobs

Mobile Payments Startup Flint Raises $6 Million in Series B Round

Flint wants to tap into local commerce by bringing payment processing, and basic marketing capabilities, to mobile — without a dongle. The Redwood-based company announced a $6 million series B round of funding at Street Fight Summit this morning to expand its solution, led by Digicel Group with additional funding from SVG Venture…

LivingSocial CEO: Our Business Isn’t ‘Daily Deals,’ It’s Ad Dollars

Noah Davis

LivingSocial CEO: Our Business Isn’t ‘Daily Deals,’ It’s Ad Dollars

“We realized with the asset base that we had that we should be able to do other things and leverage it into new areas,” said Tim O’Shaughnessy at Street Fight Summit on Thursday in New York. “How do we take the hundreds of thousands of merchants that we work with, the tens of millions of customers that we have, this big salesforce, and a technology team and figure out new ways to get customers through the doors of merchants.”

Street Fight Daily: Uber’s Regulator Fight Continues, Google’s New Take On Self-Service

The Editors

Street Fight Daily: Uber’s Regulator Fight Continues, Google’s New Take On Self-Service

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWhy Is Uber Fighting a Regulatory Battle That It Already Won? (AllThingsD)… Google Updates Its Self-Service Offers Tool (TheNextWeb)… Square’s Credit Card Payments Are Great, But Here’s What The Company Actually Does Best (Business Insider)…

In Race to Go Local, Brands Push Ahead Cautiously

Steven Jacobs

In Race to Go Local, Brands Push Ahead Cautiously

There’s been a quiet emigration in the local technology world away from the mom-and-pop market, with startups and existing players alike moving upstream to bigger brands with more. During a panel at Street Fight Summit in New York Thursday, executives from Groupon, YP, and the well-funded upstart Brand Networks sat down with AdAge’s Michael Learmonth to talk about the growing interest in local among brands, and the limitations that are holding them back…

Who’s The Future Of Local Search? The Consumer.

Myriah Towner

Who’s The Future Of Local Search? The Consumer.

As more and more consumers look to buy, as well as find and discover local businesses, online, the industry has evolved. During a panel at Street Fight Summit in New York Thursday, panelists from Yelp, Bing, and Yext gathered to discuss the evolving role of commerce in the local search industries, and strategies for the industry to adapt…

What Brands Are Doing Wrong On Mobile

Steven Jacobs

What Brands Are Doing Wrong On Mobile

As consumers spend more time using mobile devices than browsing the web and even watching television, a mobile strategy isn’t an opportunity; it’s a matter of survival, says Urban Airship chief marketing officer Brent Hieggelke. During a keynote at Street Fight Summit in New York Thursday, Hieggelke argued that brands need to change the way they approach mobile, shifting from looking at the platform as yet another marketing channel to treating it as a central tool in creating a better consumer experience…

Hyperlocal Industry Leaders to Gather in NYC on Oct. 24-25

The Editors

Hyperlocal Industry Leaders to Gather in NYC on Oct. 24-25

Street Fight, the leading voice of the hyperlocal industry, will host its third annual Street Fight Summit in New York in October, bringing together decision makers and influencers from key areas of local marketing and commerce. Topics will focus on the most dynamic areas of hyperlocal, such as indoor targeting, mobile payments, hyperlocal advertising models, and local commerce strategies…

#SFSNYC VIDEOS: Panels and Presentations From Our Recent NYC Summit

The Editors

#SFSNYC VIDEOS: Panels and Presentations From Our Recent NYC Summit

It’s been a couple of weeks since we gathered hundreds of hyperlocal industry execs in New York at the Street Fight Summit, but we’re still sifting through a lot of the ideas and inspiration that emerged from those few days. We’ve uploaded video clips of nearly all the onstage presentations and panels and are happy to share them with you…

Bringing SMB Point-of-Sale Systems to the Cloud

Steven Jacobs

Bringing SMB Point-of-Sale Systems to the Cloud

The introduction of SaaS POS has broad implications, not only for payment firms like Square, but also a host of other loyalty and lead generation start-ups that have worked to tie into the point of sale over the past 18 months. It brings scalable access to real-time data on nearly every inch of local retailers’ operations, not only accelerating existing sectors like loyalty and rewards but opening new opportunities for key services like live inventory search…

Street Fight Daily: Nextdoor’s Use Case, GroSocial Acquired

The Editors

Street Fight Daily: Nextdoor’s Use Case, GroSocial Acquired

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Nextdoor’s Unexpected Killer Use Case: Crime and Safety (PandoDaily)… Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The “Buddy Media For SMBs,” To Expand Into Social Marketing (TechCrunch)… Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level (AdAge)…

#SFSNYC Recap: The Next Generation in Hyperlocal

The Editors

#SFSNYC Recap: The Next Generation in Hyperlocal

We’re just winding down from an excellent week of conversations about hyperlocal at the Street Fight Summit in New York. Many thanks to our speakers and sponsors and everyone who joined us. Our next major conference will take place in San Francisco in early June; stay tuned for more information in coming weeks. In case you missed it, here are links to Street Fight’s coverage of the event…

#SFSNYC: Think Context Not Platforms, Says Google’s Tim Reis

Steven Jacobs

#SFSNYC: Think Context Not Platforms, Says Google’s Tim Reis

While 2012 was mobile’s breakout year, Tim Reis, head of mobile and social solutions at Google, urged marketers to move this year beyond platforms and instead focus on context during a morning keynote at the Street Fight Summit on Wednesday. “Consumers are very comfortable across [multiple] platforms; they don’t silo these activities,” said Reis…

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

The Editors

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…

#SFSNYC: Making Hyperlocal Media Work

Emily Gordon

#SFSNYC: Making Hyperlocal Media Work

Amid a body-strewn battlefield on which even the smartest media companies have fallen, some founders of post-2009 start-ups, Leela de Kretser, publisher of DNAinfo (New York and Chicago); Zohar Yardeni, CEO of Daily Voice (suburban and rural New York state and Massachusetts); and Josh Fenton, cofounder of GoLocal24 (throughout New England); discussed ways to beat the curse during a panel discussion at the Street Fight Summit in New York City…