#SFSNYC | Street Fight - Part 2

Tag archive for "#SFSNYC"


What Brands Are Doing Wrong On Mobile

No Comments 24 October 2013 by

As consumers spend more time using mobile devices than browsing the web and even watching television, a mobile strategy isn’t an opportunity; it’s a matter of survival, says Urban Airship chief marketing officer Brent Hieggelke. During a keynote at Street Fight Summit in New York Thursday, Hieggelke argued that brands need to change the way they approach mobile, shifting from looking at the platform as yet another marketing channel to treating it as a central tool in creating a better consumer experience...

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Hyperlocal Industry Leaders to Gather in NYC on Oct. 24-25

No Comments 24 July 2013 by

Street Fight, the leading voice of the hyperlocal industry, will host its third annual Street Fight Summit in New York in October, bringing together decision makers and influencers from key areas of local marketing and commerce. Topics will focus on the most dynamic areas of hyperlocal, such as indoor targeting, mobile payments, hyperlocal advertising models, and local commerce strategies...

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#SFSNYC VIDEOS: Panels and Presentations From Our Recent NYC Summit

No Comments 29 January 2013 by

It's been a couple of weeks since we gathered hundreds of hyperlocal industry execs in New York at the Street Fight Summit, but we're still sifting through a lot of the ideas and inspiration that emerged from those few days. We've uploaded video clips of nearly all the onstage presentations and panels and are happy to share them with you...

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Off the Block

Bringing SMB Point-of-Sale Systems to the Cloud

6 Comments 28 January 2013 by

The introduction of SaaS POS has broad implications, not only for payment firms like Square, but also a host of other loyalty and lead generation start-ups that have worked to tie into the point of sale over the past 18 months. It brings scalable access to real-time data on nearly every inch of local retailers' operations, not only accelerating existing sectors like loyalty and rewards but opening new opportunities for key services like live inventory search...

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Street Fight Daily: Nextdoor’s Use Case, GroSocial Acquired

No Comments 23 January 2013 by

A roundup of today's big stories in hyperlocal content, commerce, and technology.... Nextdoor’s Unexpected Killer Use Case: Crime and Safety (PandoDaily)... Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The “Buddy Media For SMBs,” To Expand Into Social Marketing (TechCrunch)... Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level (AdAge)...

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#SFSNYC Recap: The Next Generation in Hyperlocal

No Comments 18 January 2013 by

We're just winding down from an excellent week of conversations about hyperlocal at the Street Fight Summit in New York. Many thanks to our speakers and sponsors and everyone who joined us. Our next major conference will take place in San Francisco in early June; stay tuned for more information in coming weeks. In case you missed it, here are links to Street Fight's coverage of the event...

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#SFSNYC: Jim Brady on Building Engagement and ‘Stacking Digital Dimes’

No Comments 16 January 2013 by

The TBD vet and Digital First Media editor-in-chief says that hyperlocal media must fill two roles for the reader. It has to be a water cooler — a place where people come to engage with news in a community — and an ATM, a utility connecting readers with actionable information.

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#SFSNYC: Making Data Work for Hyperlocal Media

No Comments 16 January 2013 by

In the wake of the Journatic scandal, the role of automation in hyperlocal publishing remains uncertain. Leaders from top hyperlocal media companies addressed the issue during a panel at Street Fight Summit on Wednesday. They discussed how use of data is affecting media today and the way it can make scale possible tomorrow...

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#SFSNYC: Think Context Not Platforms, Says Google’s Tim Reis

No Comments 16 January 2013 by

While 2012 was mobile’s breakout year, Tim Reis, head of mobile and social solutions at Google, urged marketers to move this year beyond platforms and instead focus on context during a morning keynote at the Street Fight Summit on Wednesday. “Consumers are very comfortable across [multiple] platforms; they don’t silo these activities,” said Reis...

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#SFSNYC: Patch has Grown Up ‘Enormously,’ Says Webster

12 Comments 16 January 2013 by

In a fireside chat with Forbes' Jeff Bercovici at the Street Fight Summit on Tuesday, Patch's co-founder and president, Warren Webster, defended his closely watched hyperlocal network, denying reports that the AOL property was struggling to sustain its rapid growth.

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