#SFSNYC | Street Fight

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

Joao-Pierre Ruth

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.

Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

Joao-Pierre Ruth

Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.

Why Google Play Sees Complementary Roles for Travel and Local Apps

Joao-Pierre Ruth

Why Google Play Sees Complementary Roles for Travel and Local Apps

A few taps is all it takes with an app to book travel arrangements or order dinner — and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. James caught up with us recently to discuss how apps can be contextual on multiple levels.

How Harman Takes Electronics Marketing to the Local Level

Joao-Pierre Ruth

How Harman Takes Electronics Marketing to the Local Level

Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.

The Rise of Marketing Automation in Local’s Next Act

Noah Davis

The Rise of Marketing Automation in Local’s Next Act

Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend…

Alignable Growing a Social Network for Small Businesses

Steven Jacobs

Alignable Growing a Social Network for Small Businesses

Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.

#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal

Myriah Towner

#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal

With Google’s acquisition of Waze earlier this year, local tech is back in the limelight. During a panel at Street Fight Summit in New York last month, Matt Turck of First Mark Capital, Ben Siscovick of IA Ventures, and Jason Klein from OnGrid Ventures discussed where the best investing opportunities are these days in the local…

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

Myriah Towner

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns…

#SFSNYC VIDEO: Scale Still Elusive for Hyperlocals, But Hope Springs Eternal

Noah Davis

#SFSNYC VIDEO: Scale Still Elusive for Hyperlocals, But Hope Springs Eternal

According to BuzzMachine blogger and author Jeff Jarvis, AOL’s Patch did hyperlocal scale all wrong: “What they should have been was a sales network for local sites,” he said during a conversation with CBS Local Digital Media President Ezra Kucharz at Street Fight Summit last month. “If that existed, other local sites would have been able to start. It would have led to mass opportunity…”