#SFS11 | Street Fight

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Features

DNAinfo Expands — As Does NYC’s Rep as Hyperlocal Incubator

No Comments 21 November 2011 by

With its expansion, DNAinfo joins a new class of hyperlocal companies — led by tech startups like Foursquare — that were spawned in New York City and now are in the process of scaling their products into other markets. New York (and Manhattan in particular) has become a hotbed of hyperlocal activity in recent years...

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Video

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

No Comments 17 November 2011 by

At the Street Fight Summit last month, Fwix's Darian Shirazi introduced the concept of "Location Search Optimization," or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines...

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Video

Will the 2012 Election Be a Hyperlocal Breakthrough?

9 Comments 08 November 2011 by

As we approach 2012, hyperlocal sites and networks around the country are gearing up to leverage their content and attract what promises to be a huge windfall of political advertising. At the recent Street Fight Summit in New York, we gathered four top executives who are already thinking deeply about the potential opportunity for hyperlocal in next year's election cycle...

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Commentary

How Will the “Check-in” Behavior Evolve?

No Comments 07 November 2011 by

Just as it began to wane, the attention paid to Foursquare as the darling of the geo-social world has reemerged in the wake of the app's version 4.0.2 release. Two Foursquare execs were on hand to dive deeper into the update during the recent Street Fight Summit in New York...

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Video

#SFS11 VIDEO: Survive and Thrive as a Standalone Hyperlocal

No Comments 02 November 2011 by

On the first day of the Street Fight Summit in New York last week, our columnist Tom Grubisich moderated a panel about profitability and strategy featuring three successful hyperlocal entrepreneurs -- Baristanet's Debra Galant, ARL Now's Scott Brodbeck, and The Alternative Press' Michael Shapiro...

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Video

#SFS11 VIDEO: What’s the Next Move for Daily Deals?

2 Comments 01 November 2011 by

In a panel at the Street Fight Summit, three top executives from the daily deals industry debated how the phenomenon would evolve, how companies might bring more value to merchants, and what types of companies were most likely to survive. The panel featured Closely CEO Perry Evans, Dealbird CEO Chad Billmyer, and Group Commerce CEO Jonty Kelt...

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Video

#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst

No Comments 31 October 2011 by

At last week's Street Fight Summit in New York, Yipit co-founder Vinicius Vacanti said that it was clear that Groupon's valuation bubble has burst, but the daily deals industry and the big players in it are alive and well. In this full-length video of his keynote, he describes some of the dynamics affecting the deals companies, and suggests where the industry may be headed...

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Video

#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

No Comments 27 October 2011 by

In a "fireside chat" that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare. Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a "save" button that publishers can embed...

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News

Street Fight Announces Research, More Events

No Comments 26 October 2011 by

Taking the podium on the second morning of the Street Fight Summit 2011 in New York City, Street Fight co-founder David Hirschman said that Hyperlocal Industries, which publishes the Street Fight website, would soon launch a research division and host more events like the Summit in 2012.

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News

Real Estate Content Beyond the Listings

No Comments 26 October 2011 by

Tweet At the Street Fight Summit, speakers regularly mentioned that many local businesses are far behind the curve not just on hyperlocal marketing, but also in terms of a basic Web presence. No industry is better positioned to lead the way than real estate, said WellcomeMat founder Phil Thomas Di Giulio during a panel on Wednesday afternoon. The [...]

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How Local Search Is Getting Mobile and Social

Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. Are people really using the social media platform to find small businesses — and what does that say about the future of local search?

What Hyperlocal Acquirers Are Looking For

2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. Here’s a quick look at four major players who may currently be in the hunt for locally focused acquisitions and what each might be looking for.

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Webinar: Mobile Trends Among SMBS

SMBs are getting social, but they still lag on mobile. Listen to Asif Khan from the LBMA and David Williams from YP delve into strategies for SMBs to use the mobile platform to find and be found by customers. Watch now.

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