Seth Melnick | Street Fight

Lyft’s Melnick: ‘No Magic Bullet’ for Building a Multi-sided Marketplace

Joao-Pierre Ruth

Lyft’s Melnick: ‘No Magic Bullet’ for Building a Multi-sided Marketplace

Conjuring up up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. We recently caught up with Lyft’s New York City manager Seth Melnick to talk about the challenges of multi-sided local marketplaces and about what the company is doing to extend its reach in the city.