Second Street | Street Fight

6 Ways Hyperlocal Publishers Can Take Advantage of Online Promotions

Stephanie Miles

6 Ways Hyperlocal Publishers Can Take Advantage of Online Promotions

Local merchants are funneling an increasingly large share of their ad budgets toward online promotions, and hyperlocal publishers are well positioned to take advantage of this trend. Here are seven tips for how hyperlocal publishers and local media groups can best take advantage of the shift toward online promotions…

6 Ways That Broadcasters Can Embrace Hyperlocal

Stephanie Miles

6 Ways That Broadcasters Can Embrace Hyperlocal

As local television viewership continues to decline, broadcasters are increasingly looking for ways to expand their offerings to advertisers. One way they’re doing that is by utilizing hyperlocal channels. To find out more about what broadcasters should know before getting involved in hyperlocal, we consulted with experts in the fields of local media and online advertising…

Daily Deals: Still Lucrative for Local Publishers

Matt Coen

Daily Deals: Still Lucrative for Local Publishers

Given the challenges facing pure-play daily deal companies (and the saturation of news stories chronicling their issues), a casual observer could be forgiven for thinking that the deals space is experiencing a major downturn. Recent studies, however, suggest a more bullish outlook for deals in 2013…

The Five Fundamentals of Deals Success for Local Media Companies

Matt Coen

The Five Fundamentals of Deals Success for Local Media Companies

Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…