SDK | Street Fight

The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

Andrew Slater and Raj Nijjar

The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

How can mobile marketing restart the conversation around SDK integration with publishers, industrywide? Let’s start with distinctions and empowerment — key ways that the industry can arm publishers with the knowledge they need to evaluate a good SDK while detecting the badly built versions.