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Case Study: Bakery Takes Digital Approach to Local Marketing

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Like many local merchants, Heather Zidell has seen the number of customers finding her business through Yelp climb over the years. She decided to take the leap into paid advertising on the platform as a way to ensure that her bakery was being listed ahead of competitors.

5 Tools Local Retailers Can Use to Build Digital Storefronts

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The majority of local retailers — including those with basic websites that are optimized for mobile — still aren’t offering customers tools to browse listings and complete purchases with their smartphones. Here are five platforms that local businesses can use to quickly (and cheaply) set up digital storefronts where customers can purchase goods and services via mobile…

6 Marketplace Platforms for Local Buyers

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Limited-time promotions are an effective way to generate immediate customer demand, but what happens once the hype is over and the deal is complete? To counteract their one-and-done reputations and give merchants a way to extend their promotions, a number of hyperlocal companies are developing local marketplace platforms with more opportunities for long-tail marketing…

Street Fight Daily: PayPal Expands In-Store, Hyperlocal Media Defended

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.PayPal Adds New Retailers For In-Store Payments Product; Tests Order-Ahead Pickup At Jamba Juice (TechCrunch)… Hyperlocal is Deserving of Its Hype (The Guardian)… Scoutmob Finds Surprise Success with Etsy Competitor Shoppe (PandoDaily)…

Street Fight Daily: Field Trip Adds Deals, Local Online Ad Rev to Jump in 2013

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A roundup of today’s big stories in hyperlocal content, commerce, and technology... Local Online Ad Rev to Grow 31% in 2013 (NetNewsCheck)… Google’s Location-aware Field Trip Tour Guide App Now Serves Up Local Deals, Courtesy of Scoutmob (The Next Web)… How Location-Based Social Networks Are Changing the Game for Businesses (Entrepreneur)…

Hyperlocal Execs’ 2013 Predictions: Goodman, Tolles, Kucharz, and More…

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As 2012 wraps up, it’s clear we’ve had a ton of action and evolution in the world of hyperlocal this year. Looking toward next year, Street Fight asked 12 hyperlocal luminaries to share their predictions for where local is headed…

Where to Look if You’re a Job-Seeking Professional in Local

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Based on our conversations with presidents and CEOs and other data we track in the marketplace, we have seen a strong demand in two key areas: sales and technology. Companies continue to build up both inside, outside and national sales forces across the country. On the technology front, if you have experience with a consumer driven web company, you know how robust the job market currently is for people with your skill set. Learn more about who’s hiring and who’s not…

Case Study: Gourmet Grocer Uses Punchpoints for Foolproof Rewards

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Like many small business owners, Janea Boyles is short on time and short on cash. Rather than devoting resources to building an in-house rewards and discount program at The Mercantile, the gourmet grocery shop she co-owns in Atlanta, Boyles has opted to partner with outside marketing platforms like Punchpoints, Frequentr, and Scoutmob…

Scoutmob Adds Etsy-like Commerce, More Content

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In late 2011, there was a lot of talk about the convergence of content and commerce, heralding editorial context as huge driver for local plays. Since then, things have cooled off a bit, but, fresh off a $3.4 million series A round of financing, mobile deals play ScoutMob is doubling down on content/commerce in a big way…

PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah…

Scoutmob Announces $3.25 Million in Funding, Agreement with First Data

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“Our vision has always been to combine a strong brand with new methods to connect locals with their cities,” Scoutmob co-founder and CEO Dave Payne said in a release. “This announcement confirms both media and transaction leaders recognize the power of our disruptive model.”

Will Facebook’s New Offers Product Appeal to Merchants?

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“Facebook will not be all things to all people, and I think local is so hard to pull off really well that just a huge reach alone won’t solve the problem. They’ll get beat by more focused local players,” said Scoutmob co-founder Michael Tavani…

Scoutmob Adds Local Content Layer, Expands Into Local Discovery

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The addition of a content layer marks a big step for the Atlanta-based company as it transitions beyond the deals business into the broader local guide/discovery market currently dominated by a handful of location-based applications like Foursquare and Yelp…

Foursquare Partners With Scoutmob to Syndicate Offers

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This morning, deals site ScoutMob and location-based social network Foursquare have announced a partnership that will see the Atlanta-based company’s local deals distributed across Foursquare’s platform. 500 deals from Scoutmob’s thirteen markets will join offers from a handful of other sites like Groupon, Living Social, and Gilt City that are already on Foursquare…

Street Fight Daily: 11.29.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers (TechCrunch)
Groupon Stock Now Half Off (AllThingsD)
How Groupon and Livingsocial Impact Businesses and Users (Washingtonian)

Case Study: Portland Salon Uses Scoutmob to Increase Exposure, Not Financial Risk

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As a new business owner in Portland, Ore., Robin Carlisle has relied heavily on local press and word-of-mouth to promote her salon, Holiday Hair Studio. She initially shied away from daily deal promotions out of fear that an influx of customers would overwhelm her studio, located inside a vintage trailer. She ultimately decided to give Scoutmob a try this past July, in part because the company was new to Portland . Carlisle felt confident that she would be able to use the promotion for exposure without taking on more financial risk than she could handle…

Case Study: The Benefit of Being First

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Amsterdam Falafelshop in the Adams Morgan neighborhood of Washington, D.C., has been first with a handful of deals companies, including Scoutmob and LivingSocial Instant Deals when each rolled out. Now, it’s first with Google Offers. A seasoned deals customer, Amsterdam has not seen much differentiation among the companies. Their pitches are similar and their results are similar. Only their payments differ, slightly. “But we like to partner with people who are starting out. … Once you’ve been around for awhile, we don’t really need to help you. You’ve got your shit together.”

Street Fight Daily: 04.14.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… NPR has been quietly laying the groundwork for a nationwide online advertising network that could massively increase underwriting dollars at member stations. The network will allow NPR to place locally targeted sponsorship buys inside audio streams. (Fast Company)… Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Interactive Advertising Bureau. (Wall Street Journal)… Like every other major Web company, Microsoft is testing the waters of the daily deals industry, teaming up with business directory Lokaldelen to target the Swedish market. (Daily Deal Media)…