scoutmob | Street Fight

5 Tools Local Retailers Can Use to Build Digital Storefronts

Stephanie Miles

5 Tools Local Retailers Can Use to Build Digital Storefronts

The majority of local retailers — including those with basic websites that are optimized for mobile — still aren’t offering customers tools to browse listings and complete purchases with their smartphones. Here are five platforms that local businesses can use to quickly (and cheaply) set up digital storefronts where customers can purchase goods and services via mobile…

6 Marketplace Platforms for Local Buyers

Stephanie Miles

6 Marketplace Platforms for Local Buyers

Limited-time promotions are an effective way to generate immediate customer demand, but what happens once the hype is over and the deal is complete? To counteract their one-and-done reputations and give merchants a way to extend their promotions, a number of hyperlocal companies are developing local marketplace platforms with more opportunities for long-tail marketing…

Street Fight Daily: PayPal Expands In-Store, Hyperlocal Media Defended

Steven Jacobs

Street Fight Daily: PayPal Expands In-Store, Hyperlocal Media Defended

A roundup of today’s big stories in hyperlocal content, commerce, and technology.PayPal Adds New Retailers For In-Store Payments Product; Tests Order-Ahead Pickup At Jamba Juice (TechCrunch)… Hyperlocal is Deserving of Its Hype (The Guardian)… Scoutmob Finds Surprise Success with Etsy Competitor Shoppe (PandoDaily)…

Street Fight Daily: Field Trip Adds Deals, Local Online Ad Rev to Jump in 2013

The Editors

Street Fight Daily: Field Trip Adds Deals, Local Online Ad Rev to Jump in 2013

A roundup of today’s big stories in hyperlocal content, commerce, and technology... Local Online Ad Rev to Grow 31% in 2013 (NetNewsCheck)… Google’s Location-aware Field Trip Tour Guide App Now Serves Up Local Deals, Courtesy of Scoutmob (The Next Web)… How Location-Based Social Networks Are Changing the Game for Businesses (Entrepreneur)…

Where to Look if You’re a Job-Seeking Professional in Local

Robert Hawthorne

Where to Look if You’re a Job-Seeking Professional in Local

Based on our conversations with presidents and CEOs and other data we track in the marketplace, we have seen a strong demand in two key areas: sales and technology. Companies continue to build up both inside, outside and national sales forces across the country. On the technology front, if you have experience with a consumer driven web company, you know how robust the job market currently is for people with your skill set. Learn more about who’s hiring and who’s not…

Case Study: Gourmet Grocer Uses Punchpoints for Foolproof Rewards

Stephanie Miles

Case Study: Gourmet Grocer Uses Punchpoints for Foolproof Rewards

Like many small business owners, Janea Boyles is short on time and short on cash. Rather than devoting resources to building an in-house rewards and discount program at The Mercantile, the gourmet grocery shop she co-owns in Atlanta, Boyles has opted to partner with outside marketing platforms like Punchpoints, Frequentr, and Scoutmob…

Scoutmob Adds Etsy-like Commerce, More Content

Steven Jacobs

Scoutmob Adds Etsy-like Commerce, More Content

In late 2011, there was a lot of talk about the convergence of content and commerce, heralding editorial context as huge driver for local plays. Since then, things have cooled off a bit, but, fresh off a $3.4 million series A round of financing, mobile deals play ScoutMob is doubling down on content/commerce in a big way…

PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah

Asif Khan

PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah…

Foursquare Partners With Scoutmob to Syndicate Offers

Steven Jacobs

Foursquare Partners With Scoutmob to Syndicate Offers

This morning, deals site ScoutMob and location-based social network Foursquare have announced a partnership that will see the Atlanta-based company’s local deals distributed across Foursquare’s platform. 500 deals from Scoutmob’s thirteen markets will join offers from a handful of other sites like Groupon, Living Social, and Gilt City that are already on Foursquare…

Case Study: Portland Salon Uses Scoutmob to Increase Exposure, Not Financial Risk

Stephanie Miles

Case Study: Portland Salon Uses Scoutmob to Increase Exposure, Not Financial Risk

As a new business owner in Portland, Ore., Robin Carlisle has relied heavily on local press and word-of-mouth to promote her salon, Holiday Hair Studio. She initially shied away from daily deal promotions out of fear that an influx of customers would overwhelm her studio, located inside a vintage trailer. She ultimately decided to give Scoutmob a try this past July, in part because the company was new to Portland . Carlisle felt confident that she would be able to use the promotion for exposure without taking on more financial risk than she could handle…

Case Study: The Benefit of Being First

Stephanie Miles

Case Study: The Benefit of Being First

Amsterdam Falafelshop in the Adams Morgan neighborhood of Washington, D.C., has been first with a handful of deals companies, including Scoutmob and LivingSocial Instant Deals when each rolled out. Now, it’s first with Google Offers. A seasoned deals customer, Amsterdam has not seen much differentiation among the companies. Their pitches are similar and their results are similar. Only their payments differ, slightly. “But we like to partner with people who are starting out. … Once you’ve been around for awhile, we don’t really need to help you. You’ve got your shit together.”

Street Fight Daily: 04.14.11

David Hirschman

Street Fight Daily: 04.14.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… NPR has been quietly laying the groundwork for a nationwide online advertising network that could massively increase underwriting dollars at member stations. The network will allow NPR to place locally targeted sponsorship buys inside audio streams. (Fast Company)… Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Interactive Advertising Bureau. (Wall Street Journal)… Like every other major Web company, Microsoft is testing the waters of the daily deals industry, teaming up with business directory Lokaldelen to target the Swedish market. (Daily Deal Media)…