Scott Schafer | Street Fight

How Seattle’s South King Media Grew From Hobby Into Profitable Mini-Net

Tom Grubisich

How Seattle’s South King Media Grew From Hobby Into Profitable Mini-Net

Southend was long dominated by “legacy” Robinson Newspapers, which last year was forced to consolidate its Southend print weeklies into one subscription product because of what it called “market forces,” but kept its individual community websites. Meanwhile, Scoot Schafer’s independent “pure-play” South King Media is profitable and growing. Street Fight caught up with Schaefer recently to talk about the different elements involved in successful hyperlocal publishing projects…