What Programmatic Buying Means for the Small Business Market
Search has dominated digital spend for years, overshadowing a display market that has struggled to overcome surging inventory and lackluster targeting capabilities. But that’s starting to change. Street Fight caught up with Acquisio co-founder Marc Poirier to discuss how the growth of programmatic buying, and the emergence of Facebook Exchange, may make the display market more appealing for small businesses in the coming years…
Street Fight Daily: LivingSocial a ‘Stronger’ Company, Factual Founder’s Past
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… LivingSocial a ‘Better, Stronger’ Company, Says Grotech’s Don Rainey (Washington Business Journal)… Why The Man Who Already Changed The Internet Forever Is Trying To Do It Again (Business Insider)… 5 Reasons Foursquare Is Losing The Social Local Mobile Revolution (ReadWrite)…
The Unique Position of Hyperlocal Publishers in a Real-Time Bidding World
RTB, by definition, is a digital advertising technology that lets marketers buy and publishers sell display ads dynamically, in real time, on an impression-by-impression basis. In this rapidly evolving world, publishers become relegated to a supply of cookies for marketers to target versus an audience targetable through the association of the publisher’s content and audience profiles. Here’s what’s needed for local publishers to unlock more ad inventory value in this environment…