Riverhead Local Revenues Show Hyperlocal Display Ads Still Have Life

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Some local media observers say display ads don’t work anymore. But don’t tell that to Riverhead Local’s Denise Civiletti. In this wide-ranging Q&A she talks about why display continues to be the major revenue source for her site, and why she still believes “local doesn’t scale.”

‘Understanding the Reader’ and the Bottom Line: Do They Connect?

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Google’s beta testing of aggregated community news for its recently launched smartphone app Now (“the right information at just the right time”) got some big “hmmm” headlines last week. But is this Google experiment bringing any fear and trembling to community news and information sites?

‘Indies’ and Sustainability: One Destination, Different Paths

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In this final column on the subject of sustainability in independent news sites, two editor entrepreneurs, David Askins, of the Ann Arbor (Mich.) Chronicle, and Denise Civiletti, of the RiverheadLocal on Long Island, talk about what they’re doing to keep their sites healthy long-term. A third entrepreneur, Ben Ilfeld, the CEO of AdGlue, talks about why innovation is so important to success…

Block-by-Blockers Respond to Borrell’s Revenue Prescription

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“People are beginning to figure out that the display advertising model is a bad carryover from mass media,” says Gordon Borrell. “What does that mean for the future of hyperlocal websites? I think there’s value in them, but I honestly don’t think there’s enough value to sustain the business model in any single market beyond being a very small niche.”

Street Fight Daily: 09.30.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AOL appears to be preparing us for some kind of neighborhood-based social network built around MapQuest. It has registered a bunch of domains this year that all point to a page that says something called “mqVibe” is coming soon. (ReadWriteWeb)…

Facebook Deals official last day was Sunday, but sources say the company’s withdrawal is not a bad omen for the industry. All of the companies in the space, including newbie Google, are rapidly creating mobile solutions that will recognize when people are close to a deal and allow them to redeem it immediately. (AllThingsD)…