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How Should SMBs Track ROI From Local Search?

Stephanie Miles

How Should SMBs Track ROI From Local Search?

It’s likely that many local merchants misunderstand the importance of using tracking metrics to inform their marketing practices, or they feel overwhelmed at the thought of adding yet another task to their overcrowded plates. To find out how these business owners could be doing a better job of tracking local search metrics, we asked top experts in the field.

6 Tools for Targeting Brand Influencer Look-Alikes

Stephanie Miles

6 Tools for Targeting Brand Influencer Look-Alikes

The type of word-of-mouth marketing that once took place inside coffee shops and around water coolers has moved online, as “brand influencers” — social media users with a significant reach — play an increasingly important role for companies of all sizes. Here are six tools that companies can use to identify and target “look-alike” consumers…