Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info
In a poll conducted in early November by Street Fight, 500 U.S. consumers were asked who or what sources they are most likely to consult before visiting a local business. The survey found that 37% say they ask a friend or colleague about their opinion of the business; 36% visit that merchant’s website; 16% examine the merchant’s reputation on review sites; and just 11% conduct local searches for information about that business and/or nearby competitors…