Retailmenot | Street Fight

10 Top Location-Based Marketing Campaigns of 2015

David Kaplan

10 Top Location-Based Marketing Campaigns of 2015

Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.

On-Demand and Deep Linking Becoming More Deeply Linked

Noah Elkin

On-Demand and Deep Linking Becoming More Deeply Linked

The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.

RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

Noah Elkin

RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

Today marks the beginning of a crucial week and month for retailers, as shoppers clamor for deals and steals on presents for family, friends, and coworkers. Whether in-store, online, or a mobile device, an astounding amount of retail business will be transacted in the next five weeks. RetailMeNot vice president of communications Brian Hoyt said to expect a more personalized, more omnichannel holiday shopping season this year, courtesy of the ever-present smartphone.

Street Fight Daily: LivingSocial and ‘Unicorpses,’ Airbnb Raises $100 Million

The Editors

Street Fight Daily: LivingSocial and ‘Unicorpses,’ Airbnb Raises $100 Million

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Offers a Cautionary Tale to Today’s Unicorns (New York Times)… Airbnb Raises $100 Million Only Months After Last Funding Round (Fortune)… Detour App Shows the Promises and Challenges of GeoLocation Travel Tech (Skift)…

Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks

The Editors

Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 85% Of iPhone 6 Owners In The U.S. Haven’t Bothered Trying Apple Pay, Study Claims (VentureBeat)… Starbucks Delivery Is Real and It’s Coming to Seattle and the Empire State Building (Recode)… GoDaddy’s IPO To Value Web Hosting Company At $2.87 Billion (Reuters)…

Street Fight Daily: Square Adds Booking Service, Lyft Drives Uber Competition

The Editors

Street Fight Daily: Square Adds Booking Service, Lyft Drives Uber Competition

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare Continues to Diversify With Launch of Booking Service (Fortune)… Lyft Drives Uber Competition With False-Order Allegations (Bloomberg)… Online Meal Delivery Firm Foodpanda Raises $60 Million (Recode)…

Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success

The Editors

Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber CEO Taunts Price Critics, Points to Airline “Surge Pricing” (GigaOm)… RetailMeNot Wins the Holidays by Not Overthinking It (PandoDaily)… Mobile: Preparing for the Third and Final Wave (Wired)…

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

Max Antonucci

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

The online coupon space would seem tired, over-saturated, and too fragmented. Yet DataSphere is making a big push into the local-business coupon space, launching a consumer-facing site, LocalSaver. Gary Cowan, SVP or product and marketing at DataSphere, talks about the company’s plans to become “the RetailMeNot of local business coupons” and drive customers through local companies’ doors…

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

The Editors

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTaskRabbit Confirms Layoffs As It Realigns To Focus On Mobile And Enterprise (TechCrunch)… Charting a Locally Owned, For-Profit Future for Community News (Nieman Journalism Lab)… Why Investors Who Got Burned By Groupon Might Still Snap Up An IPO From RetailMeNot (Quartz)…

Street Fight Daily: Patch Editors Concerned, Apple Patents Waze Alternative

The Editors

Street Fight Daily: Patch Editors Concerned, Apple Patents Waze Alternative

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPatch Editor:’From What I See On The Ground, We Are On Our Last Legs’ (Romenesko)… Apple Details Waze-like Crowd-sourced Route Ratings For Real-Time Traffic Alerts in Maps (9to5 Mac)… Location Tracking App Glympse Links With Evernote To Let Users Archive Their Trails (TechCrunch)… Location Tracking App Glympse Links With Evernote To Let Users Archive Their Trails (TechCrunch)…

Street Fight Daily: Patch Limps Toward Profitability, RetailMeNot Files for IPO

The Editors

Street Fight Daily: Patch Limps Toward Profitability, RetailMeNot Files for IPO

A roundup of today’s big stories in hyperlocal content, commerce, and technologyAOL’s Patch Limps Toward Profit Amid Sluggish Advertising(Bloomberg Businessweek)… RetailMeNot Files For IPO, Shows Coupons Really Are Sexy (VentureBeat)… From The Ashes of Webvan, Amazon Builds a Grocery Business (Reuters)…

Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools

The Editors

Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Yelp to Feature Reviews on Microsoft’s Bing Local Search Pages (Bloomberg Businessweek)…

IAB Launches Hub For Mobilizing Web Sites (MediaPost)…

Anyone Who Thinks Mobile Advertising Is Going to Be Huge Needs to See These Charts (Business Insider)…