Retailers | Street Fight

5 Platforms Connecting Local Customers to their Online Footprints

Stephanie Miles

5 Platforms Connecting Local Customers to their Online Footprints

More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe.

Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

The Editors

Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber-Style Surge Pricing May Catch on with Retailers (Forbes)… Why Walgreens Is Partnering with Postmates and Betting Big on Mobile (LinkedIn Pulse)… Kroger Tests ‘Smart Shelf’ Technology (Indianapolis Star)…

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

The Editors

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mystery Solved: Apple Vans gathering Next-Gen Maps Data, Grabbing Street View Storefronts and 3D images (9to5 Mac)… Google’s Other Mobile Payments Service: Hands Free at McDonald’s (Wall Street Journal)… Dave Morin Sells Path’s Social Networking And Messaging Services To Prevent The Rest Of The Path Ship From Sinking (Pando)…

5 Tools for Targeting Customers Based On Their Historic Locations

Stephanie Miles

5 Tools for Targeting Customers Based On Their Historic Locations

Where consumers have been is just as important as where they’re going. Being able to track the historical — and in some cases, even future — locations of a consumer makes it possible for retailers and brands to strategically target mobile ads to the places where they know their customers are likely to be. Here are five tools that businesses can use to target customers based on where they’ve been…

How to Decide If Your Business Should Use Indoor Location Technology

Stephanie Miles

How to Decide If Your Business Should Use Indoor Location Technology

Indoor location technology may not be the right solution for every merchant on the street. The costs and complexities of these systems can sometimes be too much for businesses in certain industries to handle, including smaller merchants who may not see enough foot traffic on a daily basis to benefit from using in-store location tools. Here are five questions that business owners should ask when weighing the decision of whether to start using indoor location technology…

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

The Editors

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Local Business Sales Intelligence Platform Radius Raises $12.4M From American Express And Others (TechCrunch)… Retailers to Ring Up Sales Via Mobile (The Wall Street Journal)… Indoor Venues Are The Next Frontier For Location-Based Services (Forbes)…