Street Fight Daily: Google Eyes Softcard, Lyft Seeks Mega-Funding

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Is In Talks With Mobile Payments Company Softcard (TechCrunch)… Lyft Seeking New Mega-Funding to Battle Uber (Recode)… Are Facebook And Yelp Losing The Support Of Small Businesses? (Pando)…