Report: ​​Most Grocers Are Dissatisfied with Digital Loyalty Components

Report: ​​Most Grocers Are Dissatisfied with Digital Loyalty Components

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Has digital shopping made buyers less loyal? That’s certainly what the majority of grocers believe, according to a new report conducted by Incisiv, The Food Industry Association (FMI), and Loyal Guru, a loyalty management platform. The Shopper Loyalty in the Digital Age report highlights the importance of offering seamless omnichannel experiences as a way for […]

Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

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For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August.

Brands Aren’t Effectively Planning for Personalization and Segmentation Ahead of the Holidays

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A report from B2C marketing and analytics company Zaius shows that many companies, though they claim to be spotlighting personalization and segmentation as a way to engage customers, are actually not capably following through.