Street Fight Daily: Foursquare Taps Expertise, SEOs Weigh ‘Pigeon’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Redesign Will Make Expertise the New Gamification (Pando)… Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results (SearchEngineLand)… San Francisco Airport Tests Beacon Sensors to Guide Blind Travelers (Mashable)…
Street Fight Daily: 05.27.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Google yesterday introduced Google Offers, its new daily deals service. Aimed at local small businesses, the service will launch in Portland, Ore., then spread outwards to other cities. (The Next Web)… Online ad spending surged in Q1, rising 23 percent over last year’s figure, according to the Internet Advertising Bureau. At the moment, every major media company is trying to figure out how to better tap local online advertising dollars, especially with the explosion of local deals that have brought in smaller merchants. (Paid Content)…