ReachLocal | Street Fight

At Cloud Summit, a Focus on the Transition to SaaS Services

Peter Krasilovsky

At Cloud Summit, a Focus on the Transition to SaaS Services

ReachLocal’s CPO Kris Barton noted that SaaS churn is typically between 6 percent and 22 percent. Media churn is between 39 percent and 86 percent. The key is to provide an integrated marketing system, said Barton: “Sixty-four percent are more likely to use a marketing system when it is integrated with core business systems.”

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

Joseph Zappa

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…

Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products

David Hirschman

Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products

Gannett announced on Thursday afternoon that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small businesses and brands. SweetIQ’s products provide local businesses with tools to manage their listings and reputation, and measure consumer engagement.

Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform

The Editors

Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…

Company Culture Priorities for 2016

April Nowicki

Company Culture Priorities for 2016

In the Street Culture column we launched in 2015, Street Fight began looking more closely at the clever, fun, and smart ways startups in the hyperlocal industry are building culture into their organizations as they scale. No two companies we spoke with were the same, but many are driving their cultures along the same tracks. Based on our interviews, here are the top four culture-focused priorities for startups to address in 2016.

ReachLocal Retrenches to Focus on Markets with ‘Potential for Positive, Sustainable Economics’

Noah Elkin

ReachLocal Retrenches to Focus on Markets with ‘Potential for Positive, Sustainable Economics’

Local digital marketing firm ReachLocal has been engaged in a lengthy turnaround effort. It announced last week that it was exiting direct sales in the U.K. and focusing on markets with “potential for positive, sustainable economics.” The announcement indicates ReachLocal is still focused on cutting things that aren’t working rather than regaining growth momentum.

Street Fight Daily: Amazon Could Launch Air Delivery Service, Yelp’s Stoppelman Goes After Google

The Editors

Street Fight Daily: Amazon Could Launch Air Delivery Service, Yelp’s Stoppelman Goes After Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon in Talks to Launch Its Own Air-Cargo Business (Seattle Times)… Google Has Lost Its Mind, Says Yelp CEO Jeremy Stoppelman (Recode)… Etsy Launches Trendy Local Maker Guides for U.S. Cities (The Next Web)…

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

Noah Elkin

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

The annual Street Fight Summit assembled more than 350 marketers, solutions providers, technologists, and media executives to discuss pressing issues and developments in the connected local economy. Here are five key takeaways from the day’s keynotes, panel discussions, and fireside chats.

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

The Editors

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…

#SFSNYC: ReachLocal, ShopKeep, and Swipely on Whether or Not Vertical Approaches to Local Inevitably Become Horizontal

Annie Melton

#SFSNYC: ReachLocal, ShopKeep, and Swipely on Whether or Not Vertical Approaches to Local Inevitably Become Horizontal

Small businesses have a lot of options when it comes to choosing tools that keep things running smoothly. In fact, they have a lot of options even when partnering with a single vendor because companies within the connected local economy are transforming into marketing one-stop shops for advertising, point-of-sale (POS), and other solutions critical to the daily operations of SMBs.

ReachLocal’s Rowlands: In Order to Stay Relevant with Your Market, You Have No Choice But to Broaden

Annie Melton

ReachLocal’s Rowlands: In Order to Stay Relevant with Your Market, You Have No Choice But to Broaden

“A lot of companies started with a one-product solution — ReachLocal in search and other companies in email marketing or social. But our customers’ needs evolved, and they needed more than that one product. In order to stay relevant with your market, you have no choice but to broaden,” said ReachLocal CEO Sharon Rowlands about the pressure to offer a full suite of services.

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

The Editors

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…

How the Marketing of SMB Marketing Services is Evolving

Joe Morsello

How the Marketing of SMB Marketing Services is Evolving

The marketing of digital marketing services was once built on guarantees of leads, new customers, clicks, and the like. But when it comes to promoting small and medium-sized business (SMB) marketing products and solutions, the rhetoric and tactics have shifted. The new direction is more consultative and driven by content.

Case Study: Virginia Plumber Records Calls for Improved Customer Service

Stephanie Miles

Case Study: Virginia Plumber Records Calls for Improved Customer Service

Social media, search engines, and local review sites can all generate attention for businesses in the home services industry, but when it comes to actually making sales and closing deals, nothing beats the effectiveness of a good old-fashioned telephone call. “Listening to how my associates communicate with clients is important,” says All Plumbing’s Kabir Shafi.