ReachLocal’s CPO Kris Barton noted that SaaS churn is typically between 6 percent and 22 percent. Media churn is between 39 percent and 86 percent. The key is to provide an integrated marketing system, said Barton: “Sixty-four percent are more likely to use a marketing system when it is integrated with core business systems.”
Gannett announced on Thursday afternoon that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small businesses and brands. SweetIQ’s products provide local businesses with tools to manage their listings and reputation, and measure consumer engagement.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…
In the Street Culture column we launched in 2015, Street Fight began looking more closely at the clever, fun, and smart ways startups in the hyperlocal industry are building culture into their organizations as they scale. No two companies we spoke with were the same, but many are driving their cultures along the same tracks. Based on our interviews, here are the top four culture-focused priorities for startups to address in 2016.
Local digital marketing firm ReachLocal has been engaged in a lengthy turnaround effort. It announced last week that it was exiting direct sales in the U.K. and focusing on markets with “potential for positive, sustainable economics.” The announcement indicates ReachLocal is still focused on cutting things that aren’t working rather than regaining growth momentum.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon in Talks to Launch Its Own Air-Cargo Business (Seattle Times)… Google Has Lost Its Mind, Says Yelp CEO Jeremy Stoppelman (Recode)… Etsy Launches Trendy Local Maker Guides for U.S. Cities (The Next Web)…
Small businesses have a lot of options when it comes to choosing tools that keep things running smoothly. In fact, they have a lot of options even when partnering with a single vendor because companies within the connected local economy are transforming into marketing one-stop shops for advertising, point-of-sale (POS), and other solutions critical to the daily operations of SMBs.
“A lot of companies started with a one-product solution — ReachLocal in search and other companies in email marketing or social. But our customers’ needs evolved, and they needed more than that one product. In order to stay relevant with your market, you have no choice but to broaden,” said ReachLocal CEO Sharon Rowlands about the pressure to offer a full suite of services.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…
The marketing of digital marketing services was once built on guarantees of leads, new customers, clicks, and the like. But when it comes to promoting small and medium-sized business (SMB) marketing products and solutions, the rhetoric and tactics have shifted. The new direction is more consultative and driven by content.
Social media, search engines, and local review sites can all generate attention for businesses in the home services industry, but when it comes to actually making sales and closing deals, nothing beats the effectiveness of a good old-fashioned telephone call. “Listening to how my associates communicate with clients is important,” says All Plumbing’s Kabir Shafi.