Razorfish - Consumer Privacy Paradox

Razorfish: Consumer Privacy Paradox

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According to a just-released study of online consumer behavior, what consumers say and what they do are not always aligned, especially when it comes to their data privacy.

PODCAST: This Week in Location-Based Marketing — Razorfish, Square

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether consumers will buy toothpaste from a mobile ad; JCPenney’s bold cash register bet; and whether Square is actually worth $3.5 billion. Plus special guests Dave Fleet of Edelman and John McCauley from Maple Leaf Sports and Entertainment…

As Mobile Takes Off, Hyperlocal Evolves

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As smartphone usage increases in the U.S, mobile is finally making the transition from perennial “future star” to emerging powerhouse. Street Fight checked-in at IAB’s Mobile Marketplace conference earlier this week to find out more about how hyperlocal will fit into the mobile equation. A lot of stats were thrown around to demonstrate mobiles massive growth but here are a few that stood out…