Randall Rothenberg | Street Fight

Foursquare ‘Opens for Business’ as Questions Loom

Steven Jacobs

Foursquare ‘Opens for Business’ as Questions Loom

Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…