As Ad Blockers Proliferate, IAB’s Rothenberg Tells Local Publishers to Stick to Their Guns

Share this:

“Ad blocking represents the new normal in the media industry,” he said at Borrell’s local advertising conference in NYC. And if present trends continue, ad blocking could soon “surpass 50% on most sites.”

Foursquare ‘Opens for Business’ as Questions Loom

Share this:

Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…