Radius8 | Street Fight

5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts

Stephanie Miles

5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts

The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.