Radius | Street Fight

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

Joseph Zappa

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus… Facebook’s Privacy Changes Leave Developers Steaming… Why Marketers Struggle With Data Management…

5 Tools for Creating Targeted Hyperlocal Lead Lists

Stephanie Miles

5 Tools for Creating Targeted Hyperlocal Lead Lists

Rather than hitting up every business on the block, some hyperlocal sales teams are taking a more strategic approach. By using targeted lead lists from business intelligence companies, startups can pinpoint the specific merchants who are most likely to be receptive to their pitches. Here are five business intelligence tools that hyperlocal vendors can use to create targeted lead lists…

Street Fight Daily: How Ford Uses Location Data, Radius Raises $13 M

The Editors

Street Fight Daily: How Ford Uses Location Data, Radius Raises $13 M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.How Chrysler, Ford, GM, Others Use Auto Location Data (AdAge)… Palantir Co-Founder Chases New Data Source: Small Businesses (Wall Street Journal)… In an Economics Experiment, Uber Cuts Prices in 16 Cities (Businessweek)…

Street Fight Daily: Indoor Location To Hit $4B, Amex Brings Rewards Into Taxis

The Editors

Street Fight Daily: Indoor Location To Hit $4B, Amex Brings Rewards Into Taxis

A roundup of today’s big stories in hyperlocal content, commerce, and technologyIndoor Location Market To Reach $4 billion In 2018, Predicts ABI (FierceMobile)… American Express to Let Cardholders Pay NYC Taxi Fares With Membership Rewards Points (AllThingsD)… Lefkofsky: Groupon Is A Winner For Merchants And Subscribers (Crain’s Chicago Business)…

Here’s What A Good Lead Looks Like in Local

Steven Jacobs

Here’s What A Good Lead Looks Like in Local

Radius uses the core technology developed at Fwix — a system for aggregating and structuring the billion of references to places across the web — to track the activity of local businesses, and then packages the information in a business intelligence product for firms looking to sell to local businesses. Street Fight recently caught up with Darian Shirazi, the company’s founder, to discuss the digital traits of a great prospect and who’s winning (and losing) in the local marketplace…

5 Business Intelligence Platforms for Hyperlocals

Stephanie Miles

5 Business Intelligence Platforms for Hyperlocals

One of the fastest ways for hyperlocal marketers and sales teams to improve their success rates when pitching to SMBs is by identifying businesses most likely to be receptive to their offerings. A number of recently introduced business intelligence platforms can make that process a little bit easier and help marketers leverage online data to pinpoint businesses that are new and thriving…

Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold

Steven Jacobs

Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Acqui-Hires MashLogic, Will Shutter Britely Plugin This weekend (PandoDaily)… EveryBlock Could Still Be Sold, Says Schiller, After Abrupt Closing of Hyperlocal Pioneer (Poynter)… After Acquiring 15 Groupon Clones, CrowdSavings Finds a Buyer for Itself (AllThingsD)…

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

The Editors

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Local Business Sales Intelligence Platform Radius Raises $12.4M From American Express And Others (TechCrunch)… Retailers to Ring Up Sales Via Mobile (The Wall Street Journal)… Indoor Venues Are The Next Frontier For Location-Based Services (Forbes)…

INFOGRAPHIC: SF, LA Top List of Cities With Socially Savvy SMBs

Steven Jacobs

INFOGRAPHIC: SF, LA Top List of Cities With Socially Savvy SMBs

The study found that Grand Rapids and Oklahoma City have the highest percentage of SMBs with Facebook pages at 29% and 28% respectively. The number is a little less than half of what Borrell Associates estimated for the overall percent of SMBs that used Facebook as a promotional tool in 2011 (60.4%) and well below Merchant Circle’s figure in late 2011 (70.0%)…

Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales

Steven Jacobs

Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales

Fwix, the hyperlocal information play that evolved from content aggregator to place database, is rebranding as a business intelligence product called Radius. The new incarnation of the company will provide contextual data and a lead generation tool for sales forces looking to sell to small and medium-sized businesses by leveraging the place identification technology and local dataset which Fwix developed over the past three years…