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Street Fight Daily: Google Introduces Offline Metric, McDonald’s Tests Loyalty Program

The Editors

Street Fight Daily: Google Introduces Offline Metric, McDonald’s Tests Loyalty Program

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Introduces Cross-Device and Offline Conversion Tracking (Screenwerk)… McDonald’s Stores Trying Loyalty Program (Bloomberg)… Facebook Says Its Mobile App Ads Work, So It’s Making More of Them (GigaOm)…