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QSRs Are Thriving With Location-Based Data, But There’s a Caveat

Nicole Spector

QSRs Are Thriving With Location-Based Data, But There’s a Caveat

QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts.