5 Brands Using QR Codes to Drive Traffic to Online Platforms

5 Brands Using QR Codes to Drive Traffic to Online Platforms

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The predictions were correct. QR codes are back — in a big way. After debuting in the 1990s, then losing relevance in the early 2000s, QR codes came roaring back to life in 2020. Now, three years after QR codes re-entered the mainstream during the Covid-19 pandemic, some of the biggest brands in the world […]

QR codes

Don’t Call It a Comeback: QR Codes Poised for a Resurgence in 2023

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It may be too soon to pinpoint the biggest takeaways from the 2022 holiday marketing blitz, but one in-store technology stands out from the rest: QR codes.

QR Code

Location-Based Marketing Association: Instagram Experiments with QR Codes

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In this episode of Location Weekly, the Location-Based Marketing Association covers Doritos letting you turn any triangle into chips on Snapchat, Sonic Boom Records launching a vinyl record vending machine in Toronto, Instagram letting you share reels, posts, and your location through QR codes, and Ecom Express partnering with What3Words for last-mile delivery in India.

QR Code

How QR Codes Are Advancing Adtech

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QR codes’ influence on adtech will not end with Coinbase’s Super Bowl campaign. I checked in with Frank Maguire, VP of insights and strategy at programmatic adtech company Sharethrough, to discuss the benefits and future of QR codes in adtech.

QR Code

Could QR Code Menus Pose a Risk to Merchants?

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Tableside QR codes have nearly eradicated germy menus, but they may have opened the door to a new threat that businesses didn’t see coming: data fraud.

QR Code

6 QR Code Ordering Solutions for Restaurants

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QR codes are finding new life as businesses adapt to the ongoing pandemic. Consumers seeking out touchless payment opportunities and businesses wanting the ability to integrate more tools for tracking and analytics are embracing the technology with a level of enthusiasm we haven’t seen before.

How Emerging Technologies Allow Businesses to Merge Their Digital and Traditional Marketing

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New technologies (and new spins on old ones) are the modern company’s ally in merging digital and traditional marketing. The brands that find a sensible balance between the two are the brands that will outperform the competition. Let’s take a look at four major examples of innovation in this arena.

LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Waivecare, Amazon’s new patent, Bosch & Continental invests in HERE. Juniper Research on QR Codes

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySprint Turns to Digital Campaign to Make Case to Small Businesses (AdAge)…PayPal to Connect Mobile Ads to In-Store Visits (AdAge)… Does Foursquare Offer Enough to Woo Advertisers Long Term? (AdWeek)…

Street Fight Daily: LivingSocial CEO to Step Down, Court Rules Against Yelp

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.LivingSocial CEO Tim O’Shaughnessy Stepping Down (Washington Post)… Court Rules That Yelp Must Unmask the Identities of Seven Anonymous Reviewers (Atlantic)… What Does the Closure of O2 Wallet Say About the Future of Mobile Payments? (GigaOm)…