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Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits

David Hirschman

Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits

PlaceIQ and LiveRamp have announced the results of a new consumer behavior model that connects TV to the real world. The companies conducted a number of campaigns delivering targeted TV ads and then used location data to measure real-world store visitations, resulting in an average lift of 46 percent across three targeted verticals.