Digital Ad Trends to Watch in 2019, Mobile to Account for 71% of Digital Ad Spend
Programmatic SSP Pubmatic released on Tuesday morning an elaborate report detailing digital ad trends to watch in 2019. The highlights include a look into how mobile, video, and of course programmatic itself will continue to evolve in the coming year, reshaping the way brands reach customers.
Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers
Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.
Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade
Programmatic in the digital world promises marketers the right person and message at the right time and price. “We’re taking that technology, and then applying it not to re-serving digital ads through a DSP, but serving ads into a consumer’s mailbox,” said PebblePost Chief Growth Officer Geoff Dodge.
Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising
In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.
ZypMedia Opens Up Programmatic Video for Local Advertisers, Focusing on OTT
For local advertisers looking to access cutting-edge marketing technology, programmatic advertising company ZypMedia promises the full package. Over the last year, the company has set its sights on OTT, which has garnered strong interest from both local advertisers and publishers hoping to capture the attention of streamers.
Study: Challenges Persist with One-Partner Programmatic Strategy
84% of brands want to bring their programmatic ad spending in-house as a way to gain more control over what’s become an opaque process. The problem? A study by Visto shows that advertisers who use just one platform are losing out on opportunities to lower inventory costs and efficiently delivery on KPIs.
Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally… In the Post-Facebook Era, Publishers See Rise in Direct Traffic… Mobile App Header Bidding Expands Monetization Opportunities for Publishers…
Pursuant Health, Vistar Media Look to Change How Brands Connect In-Store
In a move that could impact the way marketers connect with more than 30 million shoppers inside physical stores around the country, Pursuant Health is partnering with the location-based advertising technology firm Vistar Media to provide better access to its digital advertising inventory.
Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers
As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.
Location Is an Underused Data Layer for Brands Seeking Better ROI
In 2019, we are just scratching the surface of location data’s potential for improving the ROI of advertising and marketing. As we approach the next decade, location intelligence will be a major factor in determining which brands thrive and exist in the many years to come and which ones fall by the wayside by not taking their data seriously enough.