Privy | Street Fight

Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience

Stephanie Miles

Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience

If sales of a particular menu item seem slow this month, then Lucas Clarke is curious to know why that is. The director of marketing at MAD Greens, a Colorado-based chain of restaurants that specializes in seasonal salads and sandwiches, Clarke uses the data from his company’s card-linked mobile loyalty program to learn about sales trends in real-time…

7 Strategies for Boosting Digital Coupon Conversions

Stephanie Miles

7 Strategies for Boosting Digital Coupon Conversions

More than 96 million U.S. adults will redeem a digital coupon this year, and nearly half of women ages 35 to 54 say they would like to receive mobile coupons via text. For merchants offering digital coupons, along with the hyperlocal vendors providing this technology, the question becomes how to boost conversions and drive as many coupon redemptions as possible. Here are seven strategies for boosting conversions with digital coupons, presented by experts in the field of digital deals and targeted promotions…

How to Find Great Salespeople for Your Hyperlocal Business

Stephanie Miles

How to Find Great Salespeople for Your Hyperlocal Business

Finding the right salespeople is one of the keys to success for any hyperlocal startup with plans to sell to local merchants, but identifying and hiring professionals with the right skillsets isn’t always as easy as it sounds. In an effort to bring some clarity to the issue, we checked in with five hyperlocal executives and asked about their strategies for finding salespeople who can effectively sell to local merchants. Here is their advice…

5 Tools to Track Conversions from Social Media to In-Store Traffic

Stephanie Miles

5 Tools to Track Conversions from Social Media to In-Store Traffic

The vast majority of SMBs have no idea whether the “fans” and “likes” they’ve generated via social media are actually translating into real-world sales. A number of hyperlocal vendors are stepping in to help solve this mystery. These companies have created digital platforms with tools that help business owners track the number of online fans they’ve managed to convert into actual customers. Here are five of those platforms…

Case Study: Overcoming Obstacles When Redeeming Mobile Deals

Stephanie Miles

Case Study: Overcoming Obstacles When Redeeming Mobile Deals

Digital offers have proven to be an effective driver for customer acquisition, but the infrastructure required to redeem mobile coupons is something that many businesses — and particularly local restaurants — still don’t have in place. Not having the mechanism to scan barcodes prevented Sea Island Restaurant Group from offering digital coupons at its eight Sea Island Shrimp House and Tiago’s Cabo Grille locations, until recently…

Deals Site Privy Launches, Giving Merchants More Control

Isa Jones

Deals Site Privy Launches, Giving Merchants More Control

The Boston-based deals start-up is hoping to change the way small businesses use daily deals by giving them more control over distribution and promotion. The company allows SMBs to create and manage their offers, and helps them market through the business’s online networks — to Facebook fans, Twitter followers, and visitors to their website. ..

5 Online Marketing Strategies Every Restaurateur Should Know About

Stephanie Miles

5 Online Marketing Strategies Every Restaurateur Should Know About

Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant owners that are used to focusing the majority of their time and energy on what’s happening in the kitchen. In recent years, a number of hyperlocal platforms have stepped in to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their customers online…