Point Inside | Street Fight

Point Inside Announces Personalization Tool for In-Store Marketing

Stephanie Miles

Point Inside Announces Personalization Tool for In-Store Marketing

The new service leverages historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. It is an extension of the company’s StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches.

Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads

Joseph Zappa

Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two Executives, Including President Jeff Jones, to Leave Uber… Google Vows More Control for Brands Over Online Ads… Why Samsung Wants to Build a ‘Corporate-Wide AI Voice System’ …

Street Fight Daily: Square’s IPO Pricing Lower Than Anticipated, Google Brings App Content into Search

The Editors

Street Fight Daily: Square’s IPO Pricing Lower Than Anticipated, Google Brings App Content into Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… For Its IPO, Square Scales Back Valuation by $3 Billion (New York Times)… Google Just Scored a Huge Win for Its Mobile Search (Business Insider)… Starboard Urges Yahoo to Drop Alibaba Spinoff Plan (Wall Street Journal)…

8 Tools For the In-Store Delivery of Mobile Coupons

Stephanie Miles

8 Tools For the In-Store Delivery of Mobile Coupons

Sixty-three percent of shoppers say they would be more likely to make a purchase if they received a coupon during their shopping experience. Still, only 27% of companies have plans to implement location-based marketing in 2013. Here are eight straightforward tools that retailers can use to satisfy consumer demand and drum up additional sales with the delivery of mobile coupons…

6 ‘Microfencing’ Tools for Retailers

Stephanie Miles

6 ‘Microfencing’ Tools for Retailers

Dozens of popular geofencing platforms help retailers generate foot traffic — but what happens after these potential customers cross a store’s threshold is anyone’s guess. In an effort to drive traffic to specific points inside their stores — like special displays, brand kiosks, or promoted products — retailers and brand manufacturers are beginning to utilize “microfencing” solutions from indoor navigation vendors. Here are six tools that retailers and brands can use for in-store “microfencing.”

6 Strategies for Reaching Customers at the ‘Zero Moment of Purchase’

Stephanie Miles

6 Strategies for Reaching Customers at the ‘Zero Moment of Purchase’

Targeting consumers at the “zero moment of purchase” — that is, while they’re shopping inside a store where a brand’s product are sold — is a proven way to increase conversion rates on mobile coupons and other discounted offers. Unfortunately, getting this type of high-impact marketing program off the ground can involve much more than a typical offline campaign. To find out more about what marketers should know, we consulted with experts in the field of purchase-based ad targeting…

5 Location-Based Marketing Platforms for Brands Without Retail Stores

Stephanie Miles

5 Location-Based Marketing Platforms for Brands Without Retail Stores

Figuring out where to purchase products from a brand that doesn’t have its own retail establishment can present a challenge for many consumers. Increasingly, major brands like Vicks and Nestlé are using location-based marketing platforms to help point potential buyers in the right direction. Here are five platforms offering brands a way to take advantage of such technology on their own terms…