Openings and New Hires at xAd, Reply!, AddThis and Newscycle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Hubspot, Colony Logic, Local SEO Guide,AdMax Local, PlaceIQ and Signpost…
Openings and New Hires at Main Street Hub, Yext, PlaceIQ, and CallFire
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Porch, The Search Agency, VendAsta, Local Yokel Media, Colony Logic and more…
xAd CEO: Small Businesses Still a ‘Huge, Huge Market’ for Ad Tech
Location marketing company xAd, which started as a search advertising firm five years ago, generated over $65 million in run-rate revenue by the end of last year, half of which came from small and medium-sized businesses. Street Fight recently caught up with the company’s chief executive Dipanshu Sharma to discuss the challenges in finding recurring revenue in mobile, how location can solve that problem, and where the money would come from to build a lasting local advertising company in mobile…
Street Fight Daily: Groupon Embraces Self-Serve, PlaceIQ Raises $15M More
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…Now You Can Finally Launch a Groupon Deal Without Ever Talking to a Human (Recode)…Datalogix Buys Shopper-Marketing Firm Spire to Extend Data and Market Reach (AdAge)…What Does the Yahoo-Yelp Partnership Mean for Foursquare? (Fortune)…
PlaceIQ Adds Location Analytics To Help Brands Understand Real-World Behavior
In a push to buttress its ad targeting business, PlaceIQ has added two new analytics products, PreVisit and PIQ Analytics, that aim to provide marketers with a better understanding of their audiences by drawing insights from their consumer’s location data.The company believes that new features, coupled with its recently release attribution product, will allow marketers to better optimize their campaign based on insights drawn from real-world behaviors.
Explainer: How Local Data Startups Are Building Analytics for the Real World
There’s been a lot of excitement around in-store analytics recently as venture funding has begun to pour into the space. But the trend is one part of a much larger technological effort to quantify consumer activity in the real-world, bringing the same measurement about where we go, when we go there, and where we came from that Google Analytics and Comscore brought to the web years ago…
JiWire Rolls Out Attribution Product As Mobile Ad Market Zeroes In On ROI
The conversation in the mobile advertising industry has shifted focus in recent months, moving away from targeting toward attribution and measuring return on investment as brands begin to invest meaningful spend in mobile and in turn, expect results. Following a string of product releases from competitors, JiWire, a San Francisco-based mobile-local ad startup, rolled out a new attribution tool called Location Conversion Index this morning, which draws on a similar technique used by competitors to measure in-store visits but allows marketers to normalize those numbers against a wider sample…
PlaceIQ CEO: Our Goal Isn’t to Improve Click-Through Rates — It’s to Understand Consumers
Fresh off of a $6.75 million round of funding earlier this year, targeting firm PlaceIQ is hard at work breaking down the physical world by location in order to analyze data and show the which ads will resonate best with consumers based on where they are at a given time. In a recent interview, the company’s CEO Duncan McCall spoke with Street Fight about where PlaceIQ fits in a crowded mobile advertising industry and how advertisers can use time, location and creative to understand consumer behavior…
With New Ad Product, Placed Connects Dots for In-Store Visits
Slowly but surely, technology firms are finding direct links between the ads we see on mobile devices and the places we visit in the real world. Placed has partnered with xAD to launch a new product called Placed Retention, which uses the company’s panel of participating consumers to determine whether a mobile user who was exposed to an ad appeared within a store days later…
Street Fight Daily: Google Maps to Get Overhaul, PlaceIQ Raises $6.75M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Maps To Get A Major Design Overhaul (SearchEngineLand)… PlaceIQ Raises $6.75 Million To Serve You Ads Based On Your Location (PlaceIQ)… Yelp and the Wisdom of “The Lonely Crowd” (The New Yorker)…
LBMA PODCAST: David Lieb Ushers in the ‘Age of Inference’
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at a new universal ad metric; Tata Docomo makes it easy to check in without GPS or internet (but why?); and Glympse moves onto the streets inside of BMW. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey…
Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Upgrades Its Google Places Dashboard With Google+ Local Integration (Search Engine Land)… SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)… Local.com Launches Premium National-Local Ad Network (Screenwerk)…
Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…
As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….
Place Off: A Week in the Life of the Mobile Local Revolution
A couple columns back, I covered the collision of big data, mobile and local (please refrain from acronyms… “BiDaLoMo”!). That covered some location analytics players like JiWire and Sense Networks. But since then, the action has picked up. In the last week alone, I’ve had in-depth conversations with others defining this space including Placed, PlaceIQ, and Telenav…
5 Analytics Platforms For Better Hyperlocal Ad Targeting
Location analytics platforms can be just as useful for developers and publishers as they are for major brands and agencies. In fact, these platforms can be a useful tool for just about anyone who’s looking to gather more inside data about their audience or the audiences they’re trying to reach through mobile ads. Here are five location analytics platforms that brands, marketers, and developers can use to learn more about their target consumers…
Data That Thinks ‘Big,’ But Acts Local
Local media is increasingly colliding with the emerging super-sector known as “Big Data.” This will define the “mobile+local” promise we keep hearing about — that location targeted ads will boost relevance, performance and thus monetiztion. But one thing often missing from the discussion is what the heck we mean by “location targeted?”
Why Attribution Is the ‘New Black’ in Local Marketing
Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging. The next generation of proper attribution has become essential for the ad tech industry and marketers looking to make ROI-driven advertising decisions…