placeiq | Street Fight - Part 3

Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale

The Editors

Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Takes a Look at Beacons, Invests in Marketing Startup Swirl (Recode)… Nokia Targeting Apple, Alibaba and Amazon in Maps-Unit Sale (Bloomberg)… BIA/Kelsey: Mobile Will Grab 11.5% Share Of Local Rev By 2019 (NetNewsCheck)…

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

Steven Jacobs

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…

Here’s How Marketers Are Using Mobile This Super Bowl

Steven Jacobs

Here’s How Marketers Are Using Mobile This Super Bowl

In an age when marketers can reach a hundred million people each day by lunchtime, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods for the big game…

Street Fight Daily: Facebook Ditches Clicks, Village Voice On The Block

The Editors

Street Fight Daily: Facebook Ditches Clicks, Village Voice On The Block

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHere’s How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked (AdWeek)… Village Voice Parent Company Will Explore Sale Of Papers (Poynter)… Apple Maps Connect For Small Businesses Expands Beyond The U.S. (9to5Mac)…

Could the Mobile Ad Industry Spin off a Data Business?

Steven Jacobs

Could the Mobile Ad Industry Spin off a Data Business?

The data collected by mobile companies is often far more comprehensive than their online counterparts, offering insights into the complexities of consumer behavior between places — not just websites. The question facing mobile advertising executives is whether that data might actually become a business in its own right.

Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

Steven Jacobs

Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

Among the various media, television has remained relatively unaffected by the Internet. Marketers still spend billions on television advertising, and brands expect little measurement or performance in return. But that’s changing, and the big advertisers — often, the large retailers who sell mostly offline — now increasingly want proof of value…

Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter

The Editors

Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Samsung in Talks to Launch Apple Pay Competitor (Recode)… Twitter And Foursquare Are Partnering To Improve Location In Tweets (Business Insider)… Next for Yext? Digital Presence Service Buys Dutch Startup InnerBalloons (Recode)…

Street Fight Daily: On-Demand’s Labor Problem, Square Drops Free

The Editors

Street Fight Daily: On-Demand’s Labor Problem, Square Drops Free

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Handy Sued For Being a Hellscape of Labor Code Violations (ValleyWag)… Square Eschews Free, Starts $29 Pre-Orders For Chip-Based Card Readers (TechCrunch)… HomeAway Integrates Gogobot, Uber and Instacart Into Mobile Services (Skift)…