“What’s super interesting is the fact that we now have a bridge between the digital and physical world,” said Foursquare’s Steven Rosenblatt, talking about how this new rise in data makes it much easier to see what’s going on down to the hyperlocal level.
Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ex-Cox Exec Jared Rowe Named YP CEO… Travis Kalanick on Uber’s Bet on Self-Driving Cars: ‘I Can’t Be Wrong’… The New York Times Shutters NYT Now App…
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Uber + Digital Globe, Placed, Samsung LANdry, Snorelax Alarm Clock, Vivid VR Cinema.
“Based on the growth and adoption that Placed is seeing across its clients, we’d expect that by the end of 2016, attribution will be a default on status for the majority of advertisers where they have an offline conversion event,” said the company’s CEO David Shim.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Dev Tool Focused on Mobile App Engagement… Case Study: 33% of Local Search Business is from Non-Locals… Yahoo Reveals Testing of Conversational Search, Virtual Assistance…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber, Apple, and Facebook All Want Data From This Startup… YouTube Starts Producing Free Video Ads for Small Businesses… AirBnB Secures $1 Billion From U.S. Banks to Fund Growth…
According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton supporters to visit. In order to come up with these results, Placed tracked the offline behavior of roughly two million opted-in consumers.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Xaxis, Signpost, and Buzzfeed.
Seattle-based Placed announced this morning that with Placed Attribution, which was unveiled back in July, the company can bridge the gap between OOH ads (billboards) and physical store visitations.