Placecast | Street Fight

Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For?

Alistair Goodman

Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For?

CPV is generating a welcome dialogue in the ad industry as it wrestles with questions such as how to value repeat customer visits and how much is a visit worth. Key to answering all these questions, though, is clearly understanding the accuracy of the underlying location data being used to score the visit.

Why Carrier Data Is the Key to Unlocking Mobile Verification

Alistair Goodman

Why Carrier Data Is the Key to Unlocking Mobile Verification

Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The next battleground is clearly verifying the data accuracy of the underlying ingredients – namely the quality of data used for targeting and measurement.

LBMA Podcast: Flybits, and VistarMedia’s Jeremy Ozon

Asif Khan

LBMA Podcast: Flybits, and VistarMedia’s Jeremy Ozon

On the show: PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; and Rehabstudio gives us the storefront of the future…

Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car

The Editors

Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car

“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technologyGoogle Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…

Street Fight Daily: eBay’s Resurgence, Redbeacon Founder’s New Venture

The Editors

Street Fight Daily: eBay’s Resurgence, Redbeacon Founder’s New Venture

A roundup of today’s big stories in hyperlocal content, commerce, and technology.eBay is Back! (Fortune)… Redbeacon Founder Launches MyTime, A Booking And Ecommerce Platform For Local Services And Open Appointments (TechCrunch)… Why Credit Card Companies Need Some Madison Avenue Style (ReadWrite)…

Street Fight Daily: Apple Talks with Foursquare, Facebook Guns for Yelp

The Editors

Street Fight Daily: Apple Talks with Foursquare, Facebook Guns for Yelp

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple in Talks With Foursquare About Data-Sharing Deal (The Wall Street Journal)… Facebook Pushes Into Crowded Territory — Again — With Local Discovery Update (AllThingsD)… Swipely Hits Its Stride Combining Payments, Analytics and Loyalty (GigaOm)…

8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday

Stephanie Miles

8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday

Black Friday sales accounted for almost 20% of total retail industry sales in 2011, and the National Retail Federation expects that figure to rise another 4.1% in 2012. In an effort to help local retailers boost their share of those sales, a number of hyperlocal platforms are stepping in with their own tools built specifically for local businesses. We spoke to several hyperlocal industry leaders to get their tips on how small businesses can promote themselves on Black Friday without overspending on expensive marketing campaigns…

PODCAST: This Week in Location-Based Marketing — Placecast, Expion

Asif Khan

PODCAST: This Week in Location-Based Marketing — Placecast, Expion

In this week’s episode, hosts Rob Woodbridge and Asif Khan reflect on the first 100 shows. Innovation finally strikes with ByteLight; the Green Giant makes his augmented reality debut; stories from Placecast, Klash and Facedeals; and a ton of acquisitions, our resource of the week from Shopify, and special guest Erica McClenney of Expion…

Placecast Launches Card-Linked ShopAlerts for Smarter Geofencing

Noah Davis

Placecast Launches Card-Linked ShopAlerts for Smarter Geofencing

A new product from Placecast hopes to change the way you receive mobile discount offers. The company is launching a new “Card-Linked ShopAlerts” service that uses new technology to combine location, retailer, and credit card information to give consumers discounts at local stores and chains such as Starbucks, L’Oreal, and The North Face…

6 Location-Based Marketing Strategies for Small Business Owners

Stephanie Miles

6 Location-Based Marketing Strategies for Small Business Owners

Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…