Placeable | Street Fight

Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

April Nowicki

Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company.

The Price of Free Listings

Andrew Shotland

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

6 Marketing Strategies for National Retailers Managing Local Outlets

Stephanie Miles

6 Marketing Strategies for National Retailers Managing Local Outlets

National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider…

6 Ways National Brands Can Improve Their Local Campaigns

Stephanie Miles

6 Ways National Brands Can Improve Their Local Campaigns

The hyperlocal technology that brands need to reach consumers locally is available and ready, so why aren’t more brands taking advantage of the opportunity? Only 7% of national marketers say they have effective local campaigns in place, according to a 2013 study by Balihoo. Here are six strategies for helping brands make the most of their local campaigns…

5 Leading Indicators of the Future of Local Search

Ari Kaufman

5 Leading Indicators of the Future of Local Search

The local search market is changing. On the buy-side, enterprise advertisers are starting to assert their control, demonstrating that they can leverage large footprints to compete in local with clean distributed data, and accurate claimed citations. Consumers, meanwhile, increasingly want to use their mobile devices for more activities than navigational search, expecting to be able to buy and not only find goods and services nearby. The advancements of local search are evolving so rapidly that a race to control consumer behavior may be brewing between the Davids and Goliaths…

6 Tools Merchants Can Use to Clean Up Location Data

Stephanie Miles

6 Tools Merchants Can Use to Clean Up Location Data

For 42% of adults, search engines have become the primary tool for finding local merchants and service providers. But what those consumers don’t always realize is that much of the information they’re finding can be incorrect or out of date. Here are six platforms helping merchants fight back by cleaning up their location data…

Placeable Launches New Feature to Help Fix ‘Dirty’ Local Data

Myriah Towner

Placeable Launches New Feature to Help Fix ‘Dirty’ Local Data

Two months after a major rebranding, the Denver-based Placeable has launched a new tool to help big brands clean up their location data. The feature, called Placeable Plot, allows marketers to update and manage location data for a brand’s brick-and-mortar stores across apps, search engines, maps, social networks and marketing campaigns…

Placeable CEO: Local Directories May Die Off

Steven Jacobs

Placeable CEO: Local Directories May Die Off

Thanks to changing strategic incentives and evolving trends in the search market, Placeable’s CEO Ari Kaufman believes that Google may make changes to its local algorithm that work to push traffic directly to first parties, or keep traffic within its own ecosystem altogether. Street Fight caught up with Kaufman to talk about the state of the local search ecosystem, why Google might devalue directories, and what it means for large brands.

Street Fight Daily: Groupon Buys Booking App, Bing Adds Local Inventory

The Editors

Street Fight Daily: Groupon Buys Booking App, Bing Adds Local Inventory

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Buys European Last-Minute Hotel Booking App Blink To Boost Its Travel Business (TheNextWeb)… Bing To Include Local Product Inventory In Search Results (SearchEngineLand)… Foursquare Touts 40M Users In Bid For Renewed Relevancy (CNet)…

LBMA Podcast, Google Patents Your Gaze, QR Code’s Plight

Asif Khan

LBMA Podcast, Google Patents Your Gaze, QR Code’s Plight

On the show: GoDaddy acquires Locu; Coors Light’s Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Apple acquires Embark; Google chokes on Yahoo!’s dust; Chuck Martin looks at the plight of the QR code…

Street Fight Daily: Foursquare/Yahoo Data Talks, PayPal Tests Face Verification

David Hirschman

Street Fight Daily: Foursquare/Yahoo Data Talks, PayPal Tests Face Verification

A roundup of today’s big stories in hyperlocal content, commerce, and technology… Yahoo, Foursquare in Talks Over Data Partnership (Buzzfeed)…

PayPal Testing Face-Verification System for Mobile Payments (Mashable)…

LocationInsight Becomes Placeable as It Aims to Eradicate Dirty Location Data (Pando Daily)…