Pitney Bowes | Street Fight

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

Joseph Zappa

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

What makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospatial solutions at Pitney Bowes, to talk about the best practices in location data.

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

Joseph Zappa

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Mobile Ads Grow More Crucial, Google Pledges to Crack Down on ‘Intrusive Interstitials’… Facebook Improves Its ‘Lightweight Video’ Slideshow Ads, Provides Support for Mobile Ad Creation… Most U.S. Publishers Rely on Both Ad Support, Subscriptions…

LBMA Podcast: LIVE From MoDevEast!

Asif Khan

LBMA Podcast: LIVE From MoDevEast!

On the show: UC Berkeley tests image-based indoor location; Qualcomm’s Gimbal sensors hit the street; Mojiva partners with Retailigence; and Pitney Bowes partners with Twitter. Special guest is Barg Upender, founder of Mobomo…