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Street Fight Daily: Investments in Search Will Diversify, Inside Uber’s Social Strategy

Joseph Zappa

Street Fight Daily: Investments in Search Will Diversify, Inside Uber’s Social Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Spend to Diversify, Spreading Among Platforms Beyond Google… Uber Relies on Automation to Keep Its Paid Social Strategy Humming… Getting Detailed Insights Is Top Challenge for Programmatic Marketers…

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

Joseph Zappa

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…

Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors

Joseph Zappa

Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners… Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO… How Quartz Achieved a 90% Renewal Rate for Branded Content…

Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future

Joseph Zappa

Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…

Instagram Collaboration Is Making Social Media Work for Small Businesses

April Nowicki

Instagram Collaboration Is Making Social Media Work for Small Businesses

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.

Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search

Joseph Zappa

Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Apple and Google Take Aim at Ads, Publishers Tremble… Pinterest Raises Another $150 Million As It Aims to Conquer Visual Search… Analytics Tools Are Still a Challenge for Many…

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

Joseph Zappa

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

Joseph Zappa

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

Joseph Zappa

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Targets Small Business Advertisers in Push to Diversify Revenue… Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory… Snapchat’s Pitch to Small Brands and Businesses: Self-Serve Sponsored Geofilters …

Street Fight Daily: Uber Wants to Be a ‘Content Marketplace,’ The AP Supplies Hyperlocal Data

Joseph Zappa

Street Fight Daily: Uber Wants to Be a ‘Content Marketplace,’ The AP Supplies Hyperlocal Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Plans to Turn Its App Into a ‘Content Marketplace’ During Rides… The AP’s Plan to Put Hyperlocal Data in the Hands of Reporters… Yelp Blames Google for Its Failed International Business…