Patch | Street Fight

News & Analysis

Street Fight Daily: 04.11.11

April 11, 2011April 11, 2011 by David Hirschman

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… It makes sense for Groupon to move beyond vouchers, given indications that just 20% of customers using Groupons return to a retailer for a second, nondiscounted visit. That’s a steep price to pay when selling a service for 75% off or more after commission. (Forbes)… Although location-based services are still in the early stages, they appear to be having an influence that is similar to the one that social media has had. (WebProNews)… Google said it has added check-in deals nationally to its location-based service. Companies participating in the service at launch include American Eagle Outfitters, Quizno’s, Macy’s and RadioShack. (DM News)…

News & Analysis

Street Fight Daily: 04.08.11

April 8, 2011April 11, 2011 by David Hirschman

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Google Latitude, the search giant’s location-sharing mobile app, is launching check-in offers nationwide, giving users the ability to unlock discounts with a handful of launch partners. (Mashable)… Arianna Huffington says that Patch will be key to HuffPo’s coverage of the 2012 presidential election. “We’re launching over 30 new patches in primary states,” she said. (THR)… Yahoo has beefed up its local coverage, adding to its staff of local editors and aggregating local news, deals, and events in specific neighborhoods and cities on Yahoo Local. (PaidContent)

News & Analysis

Street Fight Daily: 04.05.11

April 5, 2011April 9, 2011 by David Hirschman

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…

Living Social says it expects $1 billion in revenue this year. The company has also quietly raised $400 million in funding to catch up with Groupon. (Business Insider)…

Back in June of 2009, then-new CEO Tim Armstrong made two acquisitions to move AOL into the local space: Patch and Going. While the verdict is still very much out on Patch, it’s clear that AOL is at least committed to it. Going? Not so much. (TechCrunch)…

Can the Groupon model save newspapers? Earl Wilkinson notes that the company is the number one search term on his newspaper association site, and gives a rundown of the stats. (INMA)…

Commentary

P-U! (That’s PatchU to You, Kid)

September 21, 2010April 11, 2011 by Rick Robinson

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When we started our journalism career in the late 1980s we slugged it out with other hungry coeds for the few slots open at the local paper. A better time was never had – headlong into the Romantic World of Newspapering, we were. Assigned lightweight stories, we tried to turn into much more than they were in hopes of getting attention and even a Page 1 position. (We should also mention this was when we first used a modem to transmit text of the college paper to the print shop – a sort of magical event in those days). FF a couple decades and the print side of the news business is the same: filling holes around ever-fewer ads. And they are still looking for free(ish), energetic college kids to not only pick up the scraps but also learn to create a better future of journalism. Enter stage center in a puff of magic smoke: PatchU from Patch.com…