Pasadena Now: 20 Articles Daily and 75 Advertisers — But Big Challenges As Well

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“We built an online community newspaper the old-fashioned way — with daily deadlines, plenty of shoe leather and a grueling schedule of personally attending dozens of community events every month,” publisher James Macpherson says about his 12-year-old local news site.

Street Fight Daily: Google Debuts Assistant, Investors Losing Interest in Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Google Assistant: A New Search Platform, Rather Than A Gadget or an App… Swirl Looks to Close the Digital Divide Between E-Commerce and Physical Stores

The Outsourcing of Hyperlocal Journalism Is Inevitable

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My conviction in the power of collaborative “glocal” journalism has not been swayed by the Journatic debacle. Properly managed, outsourcing some newsroom functions can be incredibly cost-effective and can contribute to the quality of a publication’s editorial content. Badly executed, outsourcing can become a plague that infects a publication’s journalistic integrity.