pandora | Street Fight

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

April Nowicki

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

Joseph Zappa

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Increasingly Cracking Down on ‘Review Solicitation’… Snapchat Is Having a Crisis of Confidence. So Are Investors… Postmates Launches Grocery Service, Scheduled Deliveries, and Revamped App…

10 Top Location-Based Marketing Campaigns of 2015

David Kaplan

10 Top Location-Based Marketing Campaigns of 2015

Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.

10 Top Location-Based Mobile Campaigns of 2014

David Kaplan

10 Top Location-Based Mobile Campaigns of 2014

In 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. We asked the folks at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year…

Street Fight Daily: Clinkle Finally Launches, Ron Johnson’s New Startup

The Editors

Street Fight Daily: Clinkle Finally Launches, Ron Johnson’s New Startup

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyClinkle Finally Launches Its Payments Service (But Not The One Originally Promised) (GigaOm)… Former Apple Exec, J.C. Penney CEO to Launch Delivery Startup (Business Insider)… Macy’s Aims to Become Retail Tech Powerhouse With Latest Moves (Fortune)…

Street Fight Daily: GoDaddy Gets Into Mobile Payments, Pandora’s Local Revenue

The Editors

Street Fight Daily: GoDaddy Gets Into Mobile Payments, Pandora’s Local Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGet Paid: GoDaddy Links With PayPal, Dwolla, Stripe For A Mobile & Web Payment Service (TechCrunch)… Pandora: More Than Half Our Revs Will Be Local In A Few Years (Marketing Land)… Taking Another Plunge into Digital News (USA Today)…

LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context

Asif Khan

LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context

In this week’s episode, Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. The resource of the week is “Contagious” by Jonah Berger, plus special guest Paul Mabray, founder of VinTank…

Street Fight Daily: Foursquare’s Big Update, Pandora Hits 200M Users

The Editors

Street Fight Daily: Foursquare’s Big Update, Pandora Hits 200M Users

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare’s Upcoming iOS Release Is A Pivotal Moment For The Company, As In It’s “Now Or Never” (AllThingsD)… Doubling Its U.S. Member Base in 2 Years, Pandora Hits 200M Registered Users (VentureBeat)… Big Money For Little Sites: Mobile Website Maker DudaMobile Raises Another Round, Extends Series B By $10.3 Million (TechCrunch)…

Street Fight Daily: Gannett Paywall Pays Off, AOL Sunsets Hipster.com

The Editors

Street Fight Daily: Gannett Paywall Pays Off, AOL Sunsets Hipster.com

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Case for Paywalls: Gannett Gains While Digital First Experiments (Poynter)… More Change At AOL: Photosharing App Hipster.com Is Shutting Down (TechCrunch)… PayPal Destroys Google Wallet, MasterCard, Square, and Visa in Digital Wallet Study (VentureBeat)…

Pandora Partners With Local Media Companies to Expand Mobile Reach

Patrick Duprey

Pandora Partners With Local Media Companies to Expand Mobile Reach

“[Mobile advertising] is definitely a significant part of our strategy, a significant part of our DNA,” John Hilton, director of the company’s sales strategy told Street Fight. “So there’s going to be a lot of emphasis and focus on the mobile advertising dollar for us. In terms of revenue generation, we’ve done a significant job, and that’s just going to go up and to the right.”

How Location-Based Services Are Reinventing Radio

Asif Khan

How Location-Based Services Are Reinventing Radio

Local radio offers an ideal platform for the delivery of location-based services. Many digital radio technologies are already being used to collect information about users and disseminate target ads. Radio has reached a turning point according to Pandora founder Tim Westergren: “At the core of that transformation is personalization.”

How Pandora Is Winning Over Local Advertisers

Noah Davis

How Pandora Is Winning Over Local Advertisers

Pandora recently announced it reached 400 local advertising campaigns in 2012. The figure represents a strong start in the company’s foray into local, although clearly it’s just a beginning. Street Fight spoke recently with John Hilton, the company’s executive director of sales strategy, communication & development, about the challenges of selling Pandora to local merchants…

Could Siri Make Hyperlocal Hypervocal?

Alex Salkever

Could Siri Make Hyperlocal Hypervocal?

The audible realm in my mind is a better communications medium for brain processing than the symbolic realm — which is The domain of text-based or even much video advertising. Only the very best ads cross over into true pattern recognition where our minds shine. Sounds, however, are something we are far better wired for than words. Which is why Pandora has done extremely well with its advertising response rates as compared to other forms of online media.