Palore | Street Fight

Reputation Management: Making the Connection with Small Businesses

Damian Rollison

Reputation Management: Making the Connection with Small Businesses

Now that everyone has a timeline of online activities going back several years — one that family members, prospective employers, and potential life partners are looking at and judging us by — we have all become public figures to an extent, and at the same time we’ve had to transform ourselves into hall monitors of our own online activities. So why hasn’t reputation management become a de facto part of every small business marketing plan?